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Ogilvy Group UK vice-chairman and IPA president Rory Sutherland will be speaking at this year’s TEDGlobal 2009 conference.

The Technology, Entertainment and Design event returns to Oxford this year after a four year absence to take up a permanent annual residency. As a high profile global event, former speakers include Bill Clinton, Jane Goodall, Al Gore and Sergey Brin and Larry Page.

The function runs from Tuesday 21st to Friday 24th July with Rory (below) speaking at the end of Wednesday’s morning session. Other notable speakers for this year include Alain de Botton, Stephen Fry and Rory Bremner.

This year’s overall theme is “The Substance of Things Not Seen” - a suitably mysterious topic for Rory to get stuck into.  Though perhaps keeping within his 18 minute time slot will provide the biggest challenge!

TED upload all the speeches onto their website so pop back here in a few days for the link to watch Rory’s offering. In the interim, why not check out the event’s special site by clicking on the picture below, or head to TED’s twitter page.

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Mr Cash seems rather impressed!

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By Davina Blake-Lawson

The guest list for the Ogilvy Digital Lab Gaming Day yesterday (6 July), read like a who’s who of the gaming world. As you’ll be able to see from the short film above, Ogilvy became Canary Wharf’s most advanced interactive playground with exhibitors and speakers wowing Ogilvy employees and clients alike.

Some of the guests included: Alice Taylor from Channel 4 and Hugh Garry from the BBC; Mudlark’s Toby Barnes; Richard Smithies and Steve Stopps from Blitz Games; Charles Cecil of Monumental and Paul Mayze from Momumental Games; and of course our very own Rory Sutherland.

And that was just the speakers - the 15 exhibitors included Eleactronic Arts, Wild Tangent, Unamis and Gomix.

Why did we have a gaming day? Gaming technology is growing as fast as its audience, and there’s never been such a wide variety of playful media for people to engage with. This is why Ogilvy Digital Lab provided the opportunity to get into games in a big way, and find out just how deep the rabbit-hole goes.

From Casual to Pervasive and Alternate Reality via online home consoles and educational games, the day explored everything there is to know about how this rapidly-maturing medium can add value to your marketing strategy.

The most playful minds in the industry presented on how they make and invest in games, why playing games is good for you, and consequently, why you should be doing it too. Our expo space was full of hands-on displays showcasing some of the most pioneering gaming technology in existence in the world today.

To find out more, go here.

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