Many of us get a bit cheesed off with the way Britain is portrayed sometimes - and our tourist authorities don’t help. Kevin Whitlock spotted a rather cool website created by our colleagues at OgilvyOne in Singapore, Visit The Other Britain, which gives a different, rather edgier picture of our great drizzle-drenched nation.
It’s more of an experience than a website!
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Stealth Sound System, the hugely acclaimed and pioneering mobile app created by Ogilvy Advertising in London for its client Fanta, has picked up yet another award - this time a global award.
At last night’s Mobile Marketing Association Awards in Los Angeles, the app (created by Jon Morgan and Mike Watson) won the prestigious MMA Award For Overall Excellence.
“The finalists and winners for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” says Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we we always look forward to honoring our industry’s finest leaders and most successful campaigns.”
The Mobile Marketing Association (MMA) is the premier global trade association for the mobile marketing industry. It has over 700 member companies in 40 countries around the globe. For more info go here.
To discover the thinking behind the Stealth Sound System, watch the short filmabove.
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OgilvyInteractive Paris has won the global digital strategy task for the prestigious luxury goods company Louis Vuitton.
Ogilvy already has a strong relationship with LV, having created the hugely acclaimed, award-winning “Journeys” advertising campaign (illustrated on this page), which featured the likes of Catherine Deneuve, Keith Richards, Sean Connery, Francis and Sofia Coppola, Andre Agassi and Steffi Graff and Mikhail Gorbachev.
OgilvyInteractive Paris has already created a number of digital sites for LV over the past couple of years, including: www.welovesprouse.com - showcasing the artistic collaboration between Stephen Sprouse and Marc Jacobs; www.louisvuittonjourneys.com; www.journeysawards.com (the Louis Vuitton international film competition, enabling up-and-coming film makers to demonstrate their creativity).
Louis Vuitton has also become the first luxury brand to have an official presence on Twitter, and has
also created an official Facebook fan page named “The Art of Travel by Louis Vuitton”, which aims to “become the official online destination for everything regarding Louis Vuitton.”
This fan page attracted more than 750,000 international fans in less than two months, and allowed LV to make history by broadcasting its Women’s Spring/Summer 2010 Ready to Wear Collection exclusively on Facebook.
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The Ogilvy Digital Lab was set up to keep abreast of all the latest developments in digital, encouraging Ogilvy folk to “think digital” and in turn help their clients do the same.
A recent event - Social Media Day - attracted a keen turn-out from agency and clients alike. The short film below gives you a flavour of the day and highlights some of the most interesting innovations in the social media arena.
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