Alexandra Mecklenburg chooses this new augmented reality feature for cereal boxes, created by Dassault Systemes, a self procolaimed Product Lifecycle Management (PLM) solutions company.
Should this catch on, it looks like breakfast times could be about to become far more entertaining!
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See some of the amazing new toys and view some of the ground-breaking creative work to have come out of the Ogilvy Digital Lab in London (including great work for Fanta, Castrol and IBM) and elsewhere over the past 12 months or so in this new “sizzle reel.
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The latest addition to our series of “favourite things” has been recommended to us by Alexandra Mecklenberg. This in-store augmented reality app from LEGO allows you to view the model fully made, whilst it is still in the box.
Whilst this represents a great opportunity for kids to interact with the brand, we’re hoping that, with any luck, it could bring about the end of those “but it looks different on the box” complaints!
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Have you ever wanted to pick out a clip from a film but can’t find the exact moment? Or you’re not quite sure of the scene you’re after, but it’s vaguely familiar - there’s a guy wearing sunglasses, an inflatable dog and a pink cadillac with no wheels? Well, if this scene exists, Neil Evely chooses anyclip, the first ever movie clip search engine, which claims to be able to find it for you.
Though still in private beta, you can watch their demo at the TechCrunch50 conference by clicking on the link above. Ultimately, anyclip claim they will have a search engine that allows you to find “any moment, from any film ever made.” Quite an assertion!
Neil is on the membership waiting list for the live launch, and can’t help but be excited by the the site’s potential as a reference tool for mood films.
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For the third in our series featuring web stuff we find inspirational, funny, entertaining, thought-provoking, clever and funny, Nick Bennett chooses Google Fast Flip.
“Google Labs are currently working on a new way to read the news, they’re calling it Google Fast Flip and it’s pretty easy to use and can be put on mobile. It looks like they’re adding more sources/publications on a regular basis.
“Of course the big question is, what will this do to Murdoch’s proposed tier-costing/tiered membership for News International’s publications as recently reported in WIRED magazine?”
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Ogilvy.co.uk presents the second in an occasionally regular, regularly occasonial series featuring great stuff we’ve found on the web. Stuff we find inspirational, funny, entertaining, thought-provoking, clever, funny… Some of the work will have come from Ogilvy, most of it will been created by other people.
Alexandra Mecklenberg chooses this thought-provoking piece from today’s Guardian. The ad agency as a true one-stop shop?
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Ogilvy.co.uk presents the first in an occasionally regular, regularly occasional series featuring great stuff we’ve found on the web. Stuff we find inspirational, funny, entertaining, thought-provoking, clever, funny… Some of the work will have come from Ogilvy, most of it will have been created by other people.
Kevin Whitlock chooses: IKEA Heights (pictured above) , a brilliant spoof soap/thriller series, shot entirely within the confines of an IKEA store somewhere in California. It’s brilliantly done - it’s of decent quality, competently shot and the staff don’t seem to know a TV series is being shot within their store. Best of all, it makes full use of the environment of the store and of the cultural resonances that surround the IKEA brand.
Watch on Vimeo, on the IKEA Heights Channel. And find out more here and here.
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As promised, here’s the final of our series of videos showing our new interactive floor projector. Set up by the reception area of our offices in Canary Wharf, the technology was supplied by Eyeclick and installed by our Digital Labs team.
We hope you enjoyed all the videos (the others are below if you’ve missed them). Don’t forget to keep visiting the site to see demos of all the new gadgets we’ve gotten our hands on and to stay up-to-date on all our latest news.
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Above is the third in the series of videos showing our interactive floor projector in our offices at Canary Wharf. Installed by our Ogilvy Digital Labs team, the projector uses Eyeclick technology to interact with those walking by.
The final video showing the last of our floor projections will be posted here next week, so come back then to check it out.
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OgilvyInteractive was among a select few companies that American researcher Forrester invited to participate in its independent report, The Forrester Wave: U.S. Interactive Agencies – Strategy and Execution.
In this evaluation, OgilvyInteractive was cited as a “Leader”. OgilvyInteractive received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, “A large agency in the WPP network with more than 2,200 people working on digital programs, OgilvyInteractive is a Leader because of its high level of competence across all major criteria — specifically measurement and analytics, account management, and social and emerging media. The agency has a large dedicated analytics team and wide array of proprietary tools and models for audience insight, social and emerging media, and analytics.
“With traditional powerhouse Ogilvy as its parent company, OgilvyInteractive is able to offer marketers a holistic agency that can work across both online and offline marketing and manage a brand under a single agency umbrella. Moreover, marketers in need of more advanced analytics will find that OgilvyInteractive rivals any other competitor. ”
Brian Fetherstonhaugh, Chairman & CEO of OgilvyInteractive Worldwide, commented: “The results of the Forrester Report are the latest in a series of independent forms of recognition Ogilvy has received this year. In March, [ratings agency] RECMA rated OgilvyInteractive the number one interactive agency in the world with the largest global footprint. On the creative front, OgilvyInteractive is the highest scoring digital agency in the world according to The Big Won Report and at Cannes this year OgilvyInteractive in London scooped a Media Lion for best use of mobile media [for Fanta Stealth Sound System, pictured above]. Always looking to the future, our global network of Digital Labs [London Lab pictured below] continues to deliver award-winning, innovative work for a host of clients including Diageo, Unilever, BP, The Coca-Cola Company and Cisco.”
The Forrester Wave Report is based on an evaluation of the strategy and execution capabilities of 11 US-based interactive agencies across 39 criteria.
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