Many of us get a bit cheesed off with the way Britain is portrayed sometimes – and our tourist authorities don’t help. Kevin Whitlock spotted a rather cool website created by our colleagues at OgilvyOne in Singapore, Visit The Other Britain, which gives a different, rather edgier picture of our great drizzle-drenched nation.
It’s more of an experience than a website!
Stealth Sound System, the hugely acclaimed and pioneering mobile app created by Ogilvy Advertising in London for its client Fanta, has picked up yet another award – this time a global award.
At last night’s Mobile Marketing Association Awards in Los Angeles, the app (created by Jon Morgan and Mike Watson) won the prestigious MMA Award For Overall Excellence.
“The finalists and winners for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” says Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we we always look forward to honoring our industry’s finest leaders and most successful campaigns.”
The Mobile Marketing Association (MMA) is the premier global trade association for the mobile marketing industry. It has over 700 member companies in 40 countries around the globe. For more info go here.
To discover the thinking behind the Stealth Sound System, watch the short filmabove.
OgilvyInteractive Paris has won the global digital strategy task for the prestigious luxury goods company Louis Vuitton.
Ogilvy already has a strong relationship with LV, having created the hugely acclaimed, award-winning “Journeys” advertising campaign (illustrated on this page), which featured the likes of Catherine Deneuve, Keith Richards, Sean Connery, Francis and Sofia Coppola, Andre Agassi and Steffi Graff and Mikhail Gorbachev.
OgilvyInteractive Paris has already created a number of digital sites for LV over the past couple of years, including: www.welovesprouse.com – showcasing the artistic collaboration between Stephen Sprouse and Marc Jacobs; www.louisvuittonjourneys.com; www.journeysawards.com (the Louis Vuitton international film competition, enabling up-and-coming film makers to demonstrate their creativity).
Louis Vuitton has also become the first luxury brand to have an official presence on Twitter, and has
also created an official Facebook fan page named “The Art of Travel by Louis Vuitton”, which aims to “become the official online destination for everything regarding Louis Vuitton.”
This fan page attracted more than 750,000 international fans in less than two months, and allowed LV to make history by broadcasting its Women’s Spring/Summer 2010 Ready to Wear Collection exclusively on Facebook.
The Ogilvy Digital Lab was set up to keep abreast of all the latest developments in digital, encouraging Ogilvy folk to “think digital” and in turn help their clients do the same.
A recent event – Social Media Day – attracted a keen turn-out from agency and clients alike. The short film below gives you a flavour of the day and highlights some of the most interesting innovations in the social media arena.
Football and music. They’ve joined forces before (with mixed results: New Order’s World in Motion an obvious high, the Anfield Rap a notable low) but never quite like this. Click on the image above to watch the video and see how a wharehouse, Frets on Fire – and open source computer game akin to Guitar Hero – and 5 talented footballers created this very cool and highly original game.
Created for Kasabian’s single “Underdog”, this was found by James Thorley, who sees its potential in festivals and funfares. Watch this space…
Scott Seaborn has spotted this incredible 3D projection technology, capable of dramatically transforming a building’s appearance. Created by Dutch based company Nuformer, it makes the famous projection of Gail Porter back in 1999 look quite tame. Click on the image to watch the video and see the buildings come alive!
Back in July, we drew your attention to our vice-chairman, Rory (above), speaking at this year’s prestigious TED Global Conference.
Well you can now watch his speech online, courtesy of the TED website. Rory’s video already has over 100 comments and, of all the latest speeches uploaded to the site, his is the second most emailed!
Click here to watch Rory entertaingly explain why the addition of perceived, intangible value is actually beneficial to our general well-being.
Alexandra Mecklenburg chooses this new augmented reality feature for cereal boxes, created by Dassault Systemes, a self procolaimed Product Lifecycle Management (PLM) solutions company.
Should this catch on, it looks like breakfast times could be about to become far more entertaining!
See some of the amazing new toys and view some of the ground-breaking creative work to have come out of the Ogilvy Digital Lab in London (including great work for Fanta, Castrol and IBM) and elsewhere over the past 12 months or so in this new “sizzle reel.
The latest addition to our series of “favourite things” has been recommended to us by Alexandra Mecklenberg. This in-store augmented reality app from LEGO allows you to view the model fully made, whilst it is still in the box.
Whilst this represents a great opportunity for kids to interact with the brand, we’re hoping that, with any luck, it could bring about the end of those “but it looks different on the box” complaints!
