IBM is constantly on the look-out for ways to make the world smarter – and this interactive billboard is right on brief.
Using a colour-coded camera (directed at people walking by) and several rows of LED lights, IBM have built a board which can change its appearance, depending on who is standing in front of it. So, as seen above, a red t-shirt makes for a red display!
Click on the image above to watch the video and find out more.
Ogilvy is teaming up with Coca-Cola to host a contest to find the best branded content ideas at the 2010 MIPTV Festical in Cannes.
O&M France and Coca-Cola will co-host a MIPTV Content 360 competition, “Engaging with teens through branded content for Coca-Cola.”
The contest calls for ideas that will help Coca-Cola brands engage with teens relevantly through branded content of all types, from TV shows, to web movie series, mobile apps, or “advergames”.
A record 189 entries were submitted to the Ogilvy/Coca-Cola Content 360 competition. Of those, three finalists have been selected to present their ideas at MIPTV. The finalists are: Labmedia (Milan) – “Contagious Happiness”; Atlantic Studios (California) – “Bring Happiness to Life”; and, Scorpion TV (London) – “The Win Win Show.”
The winning finalist will be awarded an €10,000 development contract to co-develop their winning idea further with Ogilvy for Coca-Cola during the festival, which takes place between 12th and 16th of April.
Benoit de Fleurian, Managing Director, Ogilvy & Mather France, says: “Coca-Cola and the O&M France team have been amazed by the diversity of the submitted ideas – from entertainment programs for the TV screen and online, to games, events and mobile communities – they truly demonstrate the creativity of the industry and their understanding of the digital revolution we’re facing. We are very excited to move forward with the three selected finalists, all of whom have proposed fresh angles on Coke’s “Open Happiness” global platform that will inspire people to spend more quality time with the Coke brand.”
For the fourth consecutive year, Ogilvy & Mather is also a major sponsor/partner of the festival.
For more on MIPTV 2010, go here
We’re thrilled to announce yet another addition to our Ogilvy Digital Labs in London. Audience Entertainment recently came in to talk to us and their offering is so unique we just had to have it in our Canary Wharf lab.
By linking a motion capture camera and a screen (of any size!) with patented software, Audience Entertainment is able to provide 2D, 3D and augmented reality gaming for huge crowds of people. The picture above shows 20,000 people playing a giant game of brick-breaker at the Lyon Festival of Lights, just by moving their hands! Click on the picture to watch the video.
To find out more and watch other videos go to www.audienceentertainment.com
On January 21st Ogilvy Digital Labs opened the doors to 10 Cabot Square for a Branded Utility Day – the fifth such day the Lab has presented since opening for business 18 months ago.
The day of talks, discussions and exhibitions focused on the apps, widgets, services and content that makes consumers want to spend more time with a brand.
On the day we had speakers from Wired magazine (David Rowan), Contagious (Jess Greenwood), IBM (Alan Flack), Ogilvy London (Rory Sutherland and Brian Jensen) and Singapore (Mark Seegar) and Lastminute.com Labs (Marjo Balabanovic) – we also had over 80 clients and journalists attend the talks and engage with the range of exhibitors assembled in the Bar area here at Canary Wharf.
Feedback from the event has been extremely positive and many people have asked to see the speakers’ presentations. Always happy to oblige, we’ve uploaded the presentations along with a video recap of the day (the latter also available here – click on the YouTube link above to view the five-minute film) to the Ogilvy Labs Branded Utility microsite; also not wanting exclude those who were unable to attend, all are available for download to share with others. You can also find biographies of the speakers, as well as links to the sites of the exhibitors, who include Yahoo!, Spotify, Velti, Wirewax, Blinkx and Shazam.
Meanwhile, keep your eyes peeled for news of the next Digital Lab Day!
We have a new arrival in our Digital Labs! The Amscreen, pictured above, is both an LED and digital screen that can display content delivered through wireless 3G technology.
Our very own Joe Morgan explains that “this means the display information can be dispersed from a central hub to any machine in the required network.” You can read more about Amscreen by going to their website, or if you’re visiting our Canary Wharf offices, just ask to see this latest addition in our Digital Labs.
OgilvyOne has created a banner with a difference for client Yahoo!. Go to www.imdb.com and you can create your very own film trailer soundtrack on the “Your Film Your Way” banner!
Enjoy coming up with some truly bizarre film trailers, all narrated by the voiceover guy! Currently, our favourite is ‘Sexy Creepy Monkey King 2: Santa’s Revenge’!
Many of us get a bit cheesed off with the way Britain is portrayed sometimes – and our tourist authorities don’t help. Kevin Whitlock spotted a rather cool website created by our colleagues at OgilvyOne in Singapore, Visit The Other Britain, which gives a different, rather edgier picture of our great drizzle-drenched nation.
It’s more of an experience than a website!
Stealth Sound System, the hugely acclaimed and pioneering mobile app created by Ogilvy Advertising in London for its client Fanta, has picked up yet another award – this time a global award.
At last night’s Mobile Marketing Association Awards in Los Angeles, the app (created by Jon Morgan and Mike Watson) won the prestigious MMA Award For Overall Excellence.
“The finalists and winners for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” says Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we we always look forward to honoring our industry’s finest leaders and most successful campaigns.”
The Mobile Marketing Association (MMA) is the premier global trade association for the mobile marketing industry. It has over 700 member companies in 40 countries around the globe. For more info go here.
To discover the thinking behind the Stealth Sound System, watch the short filmabove.
OgilvyInteractive Paris has won the global digital strategy task for the prestigious luxury goods company Louis Vuitton.
Ogilvy already has a strong relationship with LV, having created the hugely acclaimed, award-winning “Journeys” advertising campaign (illustrated on this page), which featured the likes of Catherine Deneuve, Keith Richards, Sean Connery, Francis and Sofia Coppola, Andre Agassi and Steffi Graff and Mikhail Gorbachev.
OgilvyInteractive Paris has already created a number of digital sites for LV over the past couple of years, including: www.welovesprouse.com – showcasing the artistic collaboration between Stephen Sprouse and Marc Jacobs; www.louisvuittonjourneys.com; www.journeysawards.com (the Louis Vuitton international film competition, enabling up-and-coming film makers to demonstrate their creativity).
Louis Vuitton has also become the first luxury brand to have an official presence on Twitter, and has
also created an official Facebook fan page named “The Art of Travel by Louis Vuitton”, which aims to “become the official online destination for everything regarding Louis Vuitton.”
This fan page attracted more than 750,000 international fans in less than two months, and allowed LV to make history by broadcasting its Women’s Spring/Summer 2010 Ready to Wear Collection exclusively on Facebook.
The Ogilvy Digital Lab was set up to keep abreast of all the latest developments in digital, encouraging Ogilvy folk to “think digital” and in turn help their clients do the same.
A recent event – Social Media Day – attracted a keen turn-out from agency and clients alike. The short film below gives you a flavour of the day and highlights some of the most interesting innovations in the social media arena.
