Football and music. They’ve joined forces before (with mixed results: New Order’s World in Motion an obvious high, the Anfield Rap a notable low) but never quite like this. Click on the image above to watch the video and see how a wharehouse, Frets on Fire – and open source computer game akin to Guitar Hero – and 5 talented footballers created this very cool and highly original game.
Created for Kasabian’s single “Underdog”, this was found by James Thorley, who sees its potential in festivals and funfares. Watch this space…
Scott Seaborn has spotted this incredible 3D projection technology, capable of dramatically transforming a building’s appearance. Created by Dutch based company Nuformer, it makes the famous projection of Gail Porter back in 1999 look quite tame. Click on the image to watch the video and see the buildings come alive!
Back in July, we drew your attention to our vice-chairman, Rory (above), speaking at this year’s prestigious TED Global Conference.
Well you can now watch his speech online, courtesy of the TED website. Rory’s video already has over 100 comments and, of all the latest speeches uploaded to the site, his is the second most emailed!
Click here to watch Rory entertaingly explain why the addition of perceived, intangible value is actually beneficial to our general well-being.
Alexandra Mecklenburg chooses this new augmented reality feature for cereal boxes, created by Dassault Systemes, a self procolaimed Product Lifecycle Management (PLM) solutions company.
Should this catch on, it looks like breakfast times could be about to become far more entertaining!
See some of the amazing new toys and view some of the ground-breaking creative work to have come out of the Ogilvy Digital Lab in London (including great work for Fanta, Castrol and IBM) and elsewhere over the past 12 months or so in this new “sizzle reel.
The latest addition to our series of “favourite things” has been recommended to us by Alexandra Mecklenberg. This in-store augmented reality app from LEGO allows you to view the model fully made, whilst it is still in the box.
Whilst this represents a great opportunity for kids to interact with the brand, we’re hoping that, with any luck, it could bring about the end of those “but it looks different on the box” complaints!
Have you ever wanted to pick out a clip from a film but can’t find the exact moment? Or you’re not quite sure of the scene you’re after, but it’s vaguely familiar – there’s a guy wearing sunglasses, an inflatable dog and a pink cadillac with no wheels? Well, if this scene exists, Neil Evely chooses anyclip, the first ever movie clip search engine, which claims to be able to find it for you.
Though still in private beta, you can watch their demo at the TechCrunch50 conference by clicking on the link above. Ultimately, anyclip claim they will have a search engine that allows you to find “any moment, from any film ever made.” Quite an assertion!
Neil is on the membership waiting list for the live launch, and can’t help but be excited by the the site’s potential as a reference tool for mood films.
For the third in our series featuring web stuff we find inspirational, funny, entertaining, thought-provoking, clever and funny, Nick Bennett chooses Google Fast Flip.
“Google Labs are currently working on a new way to read the news, they’re calling it Google Fast Flip and it’s pretty easy to use and can be put on mobile. It looks like they’re adding more sources/publications on a regular basis.
“Of course the big question is, what will this do to Murdoch’s proposed tier-costing/tiered membership for News International’s publications as recently reported in WIRED magazine?”
www.ogilvy.co.uk presents the second in an occasionally regular, regularly occasonial series featuring great stuff we’ve found on the web. Stuff we find inspirational, funny, entertaining, thought-provoking, clever, funny… Some of the work will have come from Ogilvy, most of it will been created by other people.
Alexandra Mecklenberg chooses this thought-provoking piece from today’s Guardian. The ad agency as a true one-stop shop?
www.ogilvy.co.uk presents the first in an occasionally regular, regularly occasional series featuring great stuff we’ve found on the web. Stuff we find inspirational, funny, entertaining, thought-provoking, clever, funny… Some of the work will have come from Ogilvy, most of it will have been created by other people.
Kevin Whitlock chooses: IKEA Heights (pictured above) , a brilliant spoof soap/thriller series, shot entirely within the confines of an IKEA store somewhere in California. It’s brilliantly done - it’s of decent quality, competently shot and the staff don’t seem to know a TV series is being shot within their store. Best of all, it makes full use of the environment of the store and of the cultural resonances that surround the IKEA brand.
OgilvyInteractive is not so much a separate company but a way of thinking and doing. It represents the combined digital capability and offering of the Ogilvy Group UK companies, particularly OgilvyOne London, Ogilvy & Mather Advertising, OgilvyAction, neo@ogilvy and Ogilvy PR. We also have Ogilvy Digital Labs - physical spaces containing cutting edge technology to help clients develop innovative digital marketing solutions across all online media and channels - at both our Canary Wharf and Paddington offices.
As part of the world’s largest digital agency network, we offer consultancy, creative development, design, technical build and maintenance across web, email, interactive TV and mobile channels.
A small selection of our clients includes: American Express; BP; British Airways; British Gas; Cancer Research UK Interactive; Castrol; Cisco; Coke Zero; Comfort; Domestos; Dove; Flora; GlaxoSmithKline; Hellmann's; IBM; Kodak; Lifebuoy; Omo; Motorola; Persil; UPS; Vaseline