As promised, here’s the final of our series of videos showing our new interactive floor projector. Set up by the reception area of our offices in Canary Wharf, the technology was supplied by Eyeclick and installed by our Digital Labs team.
We hope you enjoyed all the videos (the others are below if you’ve missed them). Don’t forget to keep visiting the site to see demos of all the new gadgets we’ve gotten our hands on and to stay up-to-date on all our latest news.
Above is the third in the series of videos showing our interactive floor projector in our offices at Canary Wharf. Installed by our Ogilvy Digital Labs team, the projector uses Eyeclick technology to interact with those walking by.
The final video showing the last of our floor projections will be posted here next week, so come back then to check it out.
OgilvyInteractive was among a select few companies that American researcher Forrester invited to participate in its independent report, The Forrester Wave: U.S. Interactive Agencies – Strategy and Execution.
In this evaluation, OgilvyInteractive was cited as a “Leader”. OgilvyInteractive received full marks in three of the five Strategy criteria (Product/Services road map, Discovery and Innovation, and Focus and Reach) and a top score for Account Management.
According to Forrester, “A large agency in the WPP network with more than 2,200 people working on digital programs, OgilvyInteractive is a Leader because of its high level of competence across all major criteria — specifically measurement and analytics, account management, and social and emerging media. The agency has a large dedicated analytics team and wide array of proprietary tools and models for audience insight, social and emerging media, and analytics.
“With traditional powerhouse Ogilvy as its parent company, OgilvyInteractive is able to offer marketers a holistic agency that can work across both online and offline marketing and manage a brand under a single agency umbrella. Moreover, marketers in need of more advanced analytics will find that OgilvyInteractive rivals any other competitor. ”
Brian Fetherstonhaugh, Chairman & CEO of OgilvyInteractive Worldwide, commented: “The results of the Forrester Report are the latest in a series of independent forms of recognition Ogilvy has received this year. In March, [ratings agency] RECMA rated OgilvyInteractive the number one interactive agency in the world with the largest global footprint. On the creative front, OgilvyInteractive is the highest scoring digital agency in the world according to The Big Won Report and at Cannes this year OgilvyInteractive in London scooped a Media Lion for best use of mobile media [for Fanta Stealth Sound System, pictured above]. Always looking to the future, our global network of Digital Labs [London Lab pictured below] continues to deliver award-winning, innovative work for a host of clients including Diageo, Unilever, BP, The Coca-Cola Company and Cisco.”
The Forrester Wave Report is based on an evaluation of the strategy and execution capabilities of 11 US-based interactive agencies across 39 criteria.
As promised, here’s the latest video of our interactive floor projections at our Canary Wharf offices. The technology, provided by Eyeclick, was discovered and installed by our Digital Labs team, the agency’s interactive gurus.
But you’ll have to wait until Monday to watch the next video of the latest projection we’ve been playing around with.
Here is Ogilvy’s latest interactive offering: a floor projector that responds to people simply walking on it. Installed by Ogilvy Labs (the agency’s hub for all things technologically cutting-edge) and powered by Eyeclick technology, the interactive floor resides by reception on the 10th floor of the Canary Wharf offices.
But this display is no one trick pony – it can project a whole range of images. To prove this, there will be three more videos posted here in the coming days, each showing a different projection being altered in different ways.
So pop back here on Friday to view the next one…
Ogilvy Group UK vice-chairman and IPA president Rory Sutherland will be speaking at this year’s TEDGlobal 2009 conference.
The Technology, Entertainment and Design event returns to Oxford this year after a four year absence to take up a permanent annual residency. As a high profile global event, former speakers include Bill Clinton, Jane Goodall, Al Gore and Sergey Brin and Larry Page.
The function runs from Tuesday 21st to Friday 24th July with Rory (below) speaking at the end of Wednesday’s morning session. Other notable speakers for this year include Alain de Botton, Stephen Fry and Rory Bremner.
This year’s overall theme is “The Substance of Things Not Seen” – a suitably mysterious topic for Rory to get stuck into. Though perhaps keeping within his 18 minute time slot will provide the biggest challenge!
TED upload all the speeches onto their website so pop back here in a few days for the link to watch Rory’s offering. In the interim, why not check out the event’s special site by clicking on the picture below, or head to TED’s twitter page.
Mr Cash seems rather impressed!
By Davina Blake-Lawson
The guest list for the Ogilvy Digital Lab Gaming Day yesterday (6 July), read like a who’s who of the gaming world. As you’ll be able to see from the short film above, Ogilvy became Canary Wharf’s most advanced interactive playground with exhibitors and speakers wowing Ogilvy employees and clients alike.
Some of the guests included: Alice Taylor from Channel 4 and Hugh Garry from the BBC; Mudlark’s Toby Barnes; Richard Smithies and Steve Stopps from Blitz Games; Charles Cecil of Monumental and Paul Mayze from Momumental Games; and of course our very own Rory Sutherland.
And that was just the speakers – the 15 exhibitors included Eleactronic Arts, Wild Tangent, Unamis and Gomix.
Why did we have a gaming day? Gaming technology is growing as fast as its audience, and there’s never been such a wide variety of playful media for people to engage with. This is why Ogilvy Digital Lab provided the opportunity to get into games in a big way, and find out just how deep the rabbit-hole goes.
From Casual to Pervasive and Alternate Reality via online home consoles and educational games, the day explored everything there is to know about how this rapidly-maturing medium can add value to your marketing strategy.
The most playful minds in the industry presented on how they make and invest in games, why playing games is good for you, and consequently, why you should be doing it too. Our expo space was full of hands-on displays showcasing some of the most pioneering gaming technology in existence in the world today.
To find out more, go here.
Click on the video above to watch the highlights of Ogilvy London’s “Digital Souk” and see some of the futuristic gadgets on loan from Ogilvy London’s Canary Wharf offices. The event, considered a huge success by all who attended, was held in West London this week for our clients GlaxoSmithKline.
Scott Seaborn (above), Ogilvy Group UK’s head of mobile technologies, has been elected to the Mobile Marketing Association’s (MMA) 2009 European Board of Directors.
The Mobile Marketing Association is an “action-oriented” association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.
“We are pleased to have added Scott to the Board of Directors for 2009,” said Mike Wehrs, president and CEO of the MMA. “The goal of the MMA is to advance the mobile marketing industry worldwide, and Ogilvy – Scott particularly – has been key to driving the success of the MMA in Europe. I would like to personally thank Scott for his commitment to driving mobile marketing initiatives, and welcome him to the Board of Directors.”
The MMA Board is comprised of individuals from the world’s most prominent agencies, advertisers, handheld device manufacturers, wireless operators, retailers, software and service providers, as well as any company focused on the potential of marketing via the mobile channel.
