« Ogilvy Group UK Home

Annette King, CEO of OgilvyOne, has been appointed non-exec Director of London First, an influential business membership organisation with a mission to champion London as the best city in the world in which to do business. London First represents the capital’s leading employers in key sectors and aims to influence national and local government policies and investment decisions to support London’s global competitiveness. Annette will represent the Capital’s creative industries sector on a board of distinguished business leaders.

Ogilvyone has launched a new ground-breaking app ‘Good Times’ for alcohol education charity Drinkaware. The app, targeting young adults, is designed to be a social media “scrapbook” to record ‘good times’. Linked to Facebook, users can share photos and messages with friends or keep posts private within their group. The campaign is supported by outdoor advertising, social media, digital display and a mobile-site providing tips and advice for consumers.

The ‘Good Times’ app allows users to arrange a night out with friends and track their friend’s location on a map. Smarter drinking tips such as making every third drink a soft one and eating a meal before drinking, a drinks calculator to help track alcohol consumption, and taxi information support the campaign’s objective of avoiding a ‘good night turning bad’.

“By leveraging communications channels that this audience naturally engages with, this campaign talks to the user without coming across as being authoritative in a language they can understand.” commented Annette King, CEO, OgilvyOne London.

OgilvyOne has appointed Kohlben Vodden to the newly created role of Head of Social Media and Content. Kohlben will work with teams to develop a strategic framework to deliver creative and measureable social media and content solutions for clients. He joins OgilvyOne from Wunderman.

Kohlben brings a wealth of experience to the agency having worked with clients across industry sectors including consumer technology, automotive, not for profit, FMCG, finance, B2B, and arts, and across geographies including Europe, APAC, North America, South America and the Middle East. His previous experience includes working for White Hat Media and the Washington Post Group.

In his spare time, Kohlben is the founder and editor of WhatWorksWhere.com, the Global Guide to New Media.

British Gas has appointed OgilvyOne and CHI & Partners to handle its B2B integrated advertising and marketing account. 
 
The agencies have been tasked with helping to grow the supply side of the business and promote its service offering. Part of the task will be to focus on growing customer advocacy and driving customer engagement through the development of a fully-integrated campaign.
  
Annette King, Chief Executive Officer at OgilvyOne said: “The need for brand differentiation within the energy sector is at an all time high. This campaign will enable us to combine our CRM, B2B, digital, brand and advertising capabilities to fulfill the brief on behalf of a truly innovative client.’
 
OgilvyOne and CHI & Partners will continue as lead agencies on the British Gas consumer account.

IBM, main sponsors of ITV’s coverage of the Rugby World Cup 2011 in New Zealand, will air new idents created by OgilvyOne, from Friday 9^th September 2011 starting with the opening ceremony.

The campaign centres around people having unexpectedly smart conversations about rugby, and features a number of characters discussing games they have seen, their conversations peppered with data. The campaign’s primary objective is to associate IBM with data analytics and to highlight the company’s presence in this category.

Rosemary Brown, UK Advertising Manager, IBM commented: “The campaign aims to get senior business decision makers to associate IBM with analytics by leveraging the buzz that surrounds this momentous global sporting event.”

Annette King, Chief Executive, OgilvyOne London, commented: “People in everyday situations talk in an unusually insightful manner about rugby, their conversations informed by data. This theme lies at the very heart of this campaign, and captures the public mood at the same time.”

IBM’s sponsorship also includes a presence on air, online and on mobile platforms which will run until the 23^rd October and is part of IBM’s Smarter Planet initiative. Further information on this campaign can be found at www.ibm.com/smarterdata.

OgilvyOne, Campaign’s Direct Agency of the Year, has hired two award-winning creative teams.

Laila Milborrow and Paul Pearson were with Archibald Ingall Stretton for just under three years.  They earned their stripes working on clients such as O2, Origin Wines, Skoda, lowcostholidays.com as well as producing multi-award winning work for CoppaFeel! a young breast cancer awareness charity.

In their short careers, Laila and Paul have won a 2011 Cannes Bronze Lion amongst thirteen other awards, including The Havas Internal Agency Grand Prix and a Bronze at last year’s DMAs.

They also reached 6^th place in Campaign’s top ten pieces of Direct 2010 with their work for O2 Business.

Graham Jenks and James Nester join as OgilvyOne’s senior team.

Having worked across just about every channel, from social media to interactive TV, Jenks and Nester have been recognised at all the major award shows including D&AD, Eurobest, Epica, DMA, Campaign Big and Cannes Lions.

They bring their own client, Kern Precision Scales, which won over twenty awards and nominations last year alone.

Says Emma de la Fosse, Executive Creative Director, OgilvyOne ‘We are proud to be welcoming two really talented creative teams to the agency.  Both teams have already won a bunch of awards for their creative work and we hope that they will continue to produce fabulous work for our clients.’

OgilvyOne London is delighted to announce the appointment of Ann Higgins (above) to the new position of Head of Customer Strategy, with immediate effect.

Reporting into Ogilvy EMEA Regional Director of Consulting Mark Inskip, Ann will be responsible for helping to unite the complex skill sets and disciplines of modern marketing and CRM – planning, strategy, data analysis, search, creative, engagement, experience planning and so on – to create strategies for OgilvyOne’s major clients including BT and British Airways.

Ann arrives from OgilvyOne Paris, where she has spent the last year as Director of Experience Planning, working on CRM, consulting, e-commerce, mobile and analytics programmes and as Global Strategy Director (Digital & CRM) on the Nestlé account since 2008.

She began her marketing career in 1998 when she was selected for OgilvyOne parent company WPP’s acclaimed Marketing Fellows programme.

After initial spells in London at WPP agencies JWT, Mindshare and The Henley Centre (now The Futures Company), she joined OgilvyOne in New York in 2001 as a senior Relationship Marketing Consultant and was nominated Partner in 2003. She worked on brands such as Polo Ralph Lauren, Cisco, SAP, Unilever and Kimberly Clark and led successful new business pitches for the agency’s consulting group.

Mark Inskip said: “This is another fantastic appointment and a welcome addition to an already very strong consulting and planning team.

“Ann has an excellent record as an innovator and strategist on complex accounts and is an expert on addressing and solving challenges, especially in the digital sphere; and her record in helping to grow clients’ business, as well as our own, is second to none.”

OgilvyOne London unveiled its latest campaign last night at a packed London art gallery private view. The campaign, called “Taste”, is for OgilvyOne client Freggo ice-cream, and kicks off with an exhibition at the Menier Gallery.

Taste uses ground-breaking “data visualisation” technology as part of the Sensational Ice Cream campaign for Freggo.

OgilvyOne creative team, Rae Stones and Fiona Sanday, have been working with Andrew Shoben from Greyworld, an art collective renowned for its work in urban spaces, to create a bespoke computer program that captures six core elements of the ice cream flavour, all of which have been validated by the British Society of Flavourists.

The response data (sweetness, richness, creaminess, juiciness and so on) are fed into the program to define how the visuals look.

Visitors to the exhibition can not only view Greyworld’s visualisations of various Freggo flavours, but also create their own, bespoke “artworks’ by feeding their own perceptions into a computer (below).

OgilvyOne London’s chief executive Annette King said: “Freggo is one of those accounts we love having – it offers the opportunity to really stretch our creative muscles. We thought that a new and unique product deserved marketing that was a break from the norm. Enjoying ice-cream is a sensual, almost immersive experience – which is also different for every single person. So why not have advertising which is itself immersive and tailored to the individual’s personal perceptions?

“In collaboration with Greyworld, our creative team, led by joint ECDs Charlie Wilson and Emma de la Fosse, has come up with what we think is a high-impact campaign which will get the brand talked about and which will delight the target audience.”

Charlie and Emma added: “We buy ice-cream based on what it tastes like, or what we think it will taste like. Given that Freggo’s flavours are unusual and distinctive, we wanted to show people what their taste buds experience when trying them for the first time. It’s never been done before so, we developed a taste test with the Gaucho Head of Wine and asked the Society of Flavourists to validate it. The result is six simple questions which you answer based on how you taste each flavour. Your own personalised art is then generated. As no two people taste things in the same way, each piece of art is unique to the individual.”

Martin Williams, operations director at Gaucho Restaurants (that’s him in the white jacket above) said after the event: “OgilvyOne came up with an amazing idea and made huge efforts turn them into reality. The concept and art look fantastic – I am sure that it will continue to get great publicity and drive traffic to Freggo.”

The public are invited to view Taste at the Menier Gallery, London Bridge (www.meniergallery.co.uk) until 16^th April.

The taste test will also be featured at Freggo’s Swallow Street, London store. Customers will be able to take the test, see their art and receive an email with their own artwork or upload it to their Facebook, Twitter or other social media pages and share with friends and family.

You can view a selection of photos from last night’s event – plus posters and other promotional materials – at the Ogilvy Group UK Flickr pages