The National Advertising Benevolent Society is the UK advertising and media industry’s charity. Each year, the charity hosts a “Big Bash” to raise money - it’s one of the highspots of the adland social calendar.
Agencies traditionally give their services free to promote the Big Bash, and this year Ogilvy has put itself forward. Our sister agency Ogilvy Advertising has created a viral ad and we’ve created a special website which allows visitors to find out more about the event and, most importantly, to buy tickets.
Make sure you visit www.nabsbigbash.co.uk now - it’s all in a good cause and a splendid time is guaranteed for all!
OgilvyOne London’s creative director, Charlie Wilson (pictured above), has been appointed a judge in the Guardian newspaper’s 2010 Cannes Young Lions competition. Charlie will be judging the Direct category, alongside John Townsend of Rapier.
Guardian News & Media (GNM), the official UK Cannes Lions Festival representative, is holding the national competition to identify the advertising industry’s creative and media stars of the future, and the competition is now open for registration.
The prize? The chance to represent the UK in the worldwide Young Lions competition at Cannes, across Media, Print and Cyber categories. The winning three teams will also receive a registration for the festival, which allows access to all the seminars, award ceremonies, showcases and material.
Last year, the Guardian’s three winning Young Lions teams were chosen from over 40 entries, who had to respond to mock advertising and media briefs from the Guardian’s Katine project and Christian Aid.
The format for this year’s competition will be similar, although this year for the first time, participants will have just one weekend in March to work on their competition submissions. The overall winners will be announced in April.
The 57th Cannes Lions International Advertising Festival takes place in Cannes from 20th to 26th June. Cannes is the world’s biggest celebration of creativity in marketing communications.
OgilvyOne London’s IBM Seer app, which was developed for the 2009 Wimbledon Championships last June, has made its antipodean debut at the Australian Open in Melbourne.
The augmented reality app, designed for the Android phone, takes a live video feed from the handset’s camera, and superimposes constantly updated content and data directly related to the live stream. So this means, if you’re at the championships, you can point your phone towards any of the tennis courts and immediately be shown who is playing and what the current score is. The app also shows where the different restaurants in the tennis complex are and how long the the queues are for a table. Bus routes, taxi availability and traffic info are just a few more of the app’s impressive features.
So this award-winning British export can guarantee that, if (sorry, when! Ed.) our hopes for a British tennis champion are dashed once more, we’ll still have a winning formula off the court!
The Aussies have made their own video about the app, which you can watch by clicking on the image below and you can read more about this story by clicking here.
OgilvyOne London has created a brand new banner for client Yahoo!. The “Your Film Your Way” banner can be found at the top of the internet movie database website www.imdb.com.
Click on the link above to create your own movie trailer soundtrack to send on to your mates/colleagues/hollywood as you see fit!
OgilvyOne London’s acclaimed 2006-7 campaign for Cancer Research UK, “Smoke Is Poison”, was this week named “DM Campaign of the Decade” by <em>Campaign</em> magazine in its special “Annual” issue.
The work (with above-the-line created elements created in conjunction with sister agency Ogilvy Advertising) encompassed direct, TV, posters, radio, targeted media and even “ambient” executions (including the famous “tanker”, pictured above) beat off some stiff competition to win the accolade of best direct campaign of the noughties.
The magazine said: “Four Cannes Lions, including the Grand Prix, as well as a gold and a silver at the Campaign Direct awards ensured that this campaign received the accolades that the idea deserved. It wasn’t just the DM industry that reacted well to it, though. The campaign managed to raise the public’s awareness of the poisons contained in smoke by an incredible 178%.
“A novel example of an agency cleverly answering a brief in a rather unconventional way.”
The campaign was art directed by Charlie Wilson and written by Emma De La Fosse. Colin Nimick was the executive creative director.
OgilvyOne London was also runner-up in <em>Campaign</em>’s Agency of the Year and Agency of the decade awards; Colin Nimick was named No.2 DM Creative Director.
At last night’s DMA Awards, held in London, OgilvyOne won an extremely creditable seven gongs - including a Gold for the acclaimed Wimbledon Seer mobile app for IBM (see video above).
Seer scooped the top prize in the IT/Telecommunications category. The judges said: “A fantastic demonstration of creativity meeting technology. Doing something smart rather than just talking about it. It showed you rather than just telling you.”
Seer also won a Silver in the Business-to-Business category; in Best Use of Mobile; Best Use of Social Media or Viral;and Best Use of New Technology.
Our “Good News” campaign for British Gas won Silver in Best Brand Building Campaign (below) , while our “Modelling Clay” campaign for American Express Cashback pulled in a Bronze. Sister agency Ogilvy Adbvertising also won a Bronze for the Fanta Stealth Sound System.
For a full list of winners and case studies of our winning entries, go to the DMA Awards website
OgilvyOne London today (November 16th) launches a brand new nationwide DRTV campaign for British Gas.
The animated ad, which promotes the HomeCare boiler repair offer, is entitled “John’s Story” and is aimed at risk-averse consumers for whom not having British Gas’ service seems too much of a “gamble”.
HomeCare costs from just £13 a month and includes parts, labour, call-outs and an annual service.
The ad – which takes a “customer testimonial” approach - was written by James Sexton and art-directed by Matt Williams, with Colin Nimick as creative director. The campaign will run for four weeks and consists of 30 and 10 second executions (click on the link above to see the longer version).
The film features well-known and much-loved elements from previous British Gas ads: the “Planet Home” campaign idea, music (“The Universal”) by rock band Blur and a voice over from actor Timothy Spall; but adds a narrator, voiced by hot young TV star Jonas Armstrong (The Street, Robin Hood).
Colin Nimick, executive creative director at OgilvyOne London says: “We think this is one of the very best pieces of DRTV we’ve ever created for our British Gas clients. Emergency boiler repairs can cost hundreds or even thousands of pounds – money that few of us can afford, especially in the current economic climate. But the offer of peace of mind for as little as £13 a month is a huge hook for even the most cautious of consumers.”
Rick Vlemmiks, British Gas’ marketing director, adds: “This ad really helps those consumers who haven’t previously considered a contract to understand how British Gas can help them to look after their world and provides a compelling demonstration of the benefits of HomeCare.”
OgilvyOne Worldwide is reactivating the principles of David Ogilvy to bring creativity back to the direct response marketplace.
Using the tools and techniques that have made direct marketing the hardest working discipline in the marketing toolbox, OgilvyOne is introducing “re:direct,” a movement to reinvent direct marketing in today’s digital age and reassert creativity at its core.
Starting with a blog “re:direct” (redirect.ogilvy.com) and in new work for clients, the agency is focusing a sharp lens on what defines creativity in the direct space and what good looks like. The blog is one of several vehicles that the agency will utilize to demonstrate how digital strategies enable not only greater ways to improve results and response, but to do it with ideas and innovation.
You can find out more about “re:direct” by clicking here.
OgilvyOne London has put three new case studies on its microsite, wesellorelse. This summer’s IBM Seer phone application, the repositioning campaign for the Direct Marketing Association and the British Gas “Engineers” radio, press and outdoor work are all available for download as case studies. Each one analyses the campaign’s results, charting the steps from conception through to application.
OgilvyOne London has created the DM component for the new 360 degree Amex campaign. There are several executions which we’ll be showing you over the coming weeks. For now check out the first, above.
OgilvyOne London is a leading customer relationship-marketing agency with a uniquely integrated approach to one-to-one communication. OgilvyOne's vision is to move markets and develop brand value through ideas but also move the brands and the organisations behind them into new territories.
Our clients include:
American Express; BP; British Airways; British Gas Business; British Gas Energy; BT Business; BT Consumer; Castrol; Cisco; Comfort; Cancer Research UK; The Direct Marketing Association; Electronic Arts; Flora; GlaxoSmithKline; HBOS; Hellmann's; IBM; The Jigsaw Consortium; Kodak; Lenovo; Lifebuoy; Mothercare; Omo; Persil; SAP; Sunsilk; Vaseline; Yahoo!; Zurich Connect; zurich.com
