« Ogilvy Group UK Home

OgilvyOne UK has created ‘Liptagram’, a global photography competition for Lipton Tea, in its first campaign to target a younger demographic.

Liptagram is a four-week photo challenge where fans tag their Instagram photos with weekly theme hash tags, celebrating Lipton’s core values –  for example #LiptonBrightness. A Liptagram Facebook App houses the competition, where fans can learn about the campaign, enter and view all the entries. Weekly prizes will be awarded to the winners of each challenge, and one will win an all-expenses paid safari trip to Kenya for two, including a Lipton tea plantation tour.

OgilvyOne identified four themes that are associated with Lipton’s personality, and would allow for creative interpretation through photography. The agency created inspirational films to promote the themes and give direction on how they could be interpreted. The films were shot with a stylised treatment and seeded across all markets and languages via Facebook and leading lifestyle blogs.

Liptagram is the first Instagram competition to be run globally and simultaneously across 11 countries in 7 different languages. The campaign broke on the 4^th February, and will run for four weeks until the 2^nd March in France, Netherlands, Pakistan, USA, Poland, Greece, Finland, Sweden, Canada, Chile, Italy. Visit Facebook.com/Lipton for more information.

OgilvyOne has appointed Matthew Bayfield as Head of Data Practice, OgilvyOne UK & EAME (Europe, Africa and Middle East). In this newly created role, Matthew will oversee OgilvyOne’s data practice across the region and develop the agency’s Data proposition, helping clients to use data to enhance the customer experience and identify new revenue streams. He will sit on the UK Group Board and report to Annette King, CEO, OgilvyOne EMEA & UK Chairman.

Matthew joins from Tree, an insight consultancy, which he co-founded in 2000 and sold to Chime Communications in January 2010. Whilst there, he provided consultancy to clients including O2, Virgin Media and Sony.

Annette King commented: “It is not enough to capture, store and analyse data using the latest technology. A human touch is vital in bringing the data to life, to use the results creatively and to maximum effect. This key strategic hire will ensure we are at the forefront of data innovation. Matthew has all of the qualities we were looking for in droves.”

Hot on the heels of the DMA Grand Prix and winning Marketing’s Direct Agency of the Year, OgilvyOne UK has been named Campaign’s Direct Agency of the Year for a third year running.

Campaign said: “Making the decision to crown OgilvyOne the winner this year was relatively straight-forward – though, as you can imagine, we would have welcomed the change to the recent tradition…. OgilvyOne not only created good work but also offered un-rivalled innovation, strong leadership and solid new business credentials”

“All in all, OgilvyOne has defined the new era of direct marketing: innovative, technologically forward-thinking, creative and media-agnostic”

Click here to read the full article:  http://www.campaignlive.co.uk/news/1164053/

OgilvyOne UK has been crowned Marketing Magazine’s Direct Agency of the Year. The judges awarded OgilvyOne the top accolade after a year they describe as ‘very compelling from numerous angles’ with ‘excellent growth overall from an already high base’. Full details can be found here.

OgilvyOne is arguably the most awarded Direct and Digital agency in the UK this year, with its sweep at the DMAs last week, its Campaign BIG Awards success, and performance at Cannes.

- The Gnome experiment is the most successful DMA Grand Prix winner in its history
- OgilvyOne’s total awards tally – 10 gold, 7 silver & 6 bronze, more than any other agency
- Drinkaware, British Airways, AMEX & IBM campaigns also recognised
- All the DMA awards winners can be found here

OgilvyOne UK had its most successful year ever at the DMA Awards 2012, picking up the Grand Prix for its campaign for Kern & Sohn, 10 gold¹, 7 silver² and 6 bronze³ – more awards than any other agency in the history of the DMAs.

As well as winning the Grand Prix, The Gnome Experiment – a campaign that demonstrates the precision of Kern & Sohn precision scales – picked up 9 Gold awards in categories such as; best creative solution; best website; best use of social media; best use of DM; best small budget; best brand building campaign and best B2B campaign. The campaign also won silver in the ‘best media strategy’ category.

OgilvyOne also won a Gold award for its campaign for Drinkaware in the ‘best online display advertising’ category, in addition to six Silver and six Bronze prizes for its clients, British Airways, AMEX and IBM.

Sam Williams-Thomas, CEO, OgilvyOne UK commented: “This really is the cherry on the cake for what has been a has been a stellar year for OgilvyOne, with us winning more awards than any other digital direct agency. Congratulations to all the teams involved.”

James Nester and Graham Jenks, the creatives behind the Kern & Sohn campaign, said: “We’re obviously very pleased to have won the Grand Prix for The Gnome Experiment. Eleven Awards in such different categories proves you don’t need a big budget, just a big plan.”

Wayne Hemingway, who chaired this year’s judging panel, said of the Grand Prix winner; “..nothing short of genius – this must be as close to perfect as a campaign gets.”

OgilvyOne’s campaign for Kern & Sohn has been the most awarded direct campaign in the UK this year, the only UK campaign to be recognized in the Direct category at the Cannes Lions picking up a silver, and a bronze in the Cyber Lions category.

OgilvyOne UK demonstrated its credentials in the B2B Marketing Sector by picking up the Grand Prix for the British Gas Business Energy Live campaign*. This campaign also won in the Best Integrated Campaign category.

The agency’s work for IBM was also recognised as runner up in the Best Use of Digital Techniques category for IBM Predictions, and runner up in the Best Lead Generation category for the IBM Smart Cloud campaign.

The B2B Marketing awards are recognised globally as one of the leading business-to-business marketing awards.

* along with CHI, Rufus Leonard, Blue Rubicon and Carat

OgilvyOne UK has created a campaign for Dishoom, a newly-opened restaurant in East London inspired by the old Irani Cafés of Bombay. The campaign aims to bring their rich cultural tradition to London and attract the local Shoreditch community to dine there.

Dishoom pays loving homage to the Irani cafés that were once part of the fabric of life in Bombay. Opened early last century by Persian immigrants, there were almost four hundred of these cafés at their peak in the 1960s. Now fewer than thirty remain.

These cafés were frequented by people from all walks of life: rich businessmen, courting couples, poor students and sweaty taxi-wallahs. They were perhaps the only places in the city where people from any caste or class would have an inexpensive snack or a hearty meal, or just seek cool refuge from the street with a glass of chai. However, as the city rushes towards modernity, these beautiful old cafés continue to disappear, mourned by Bombayites as they fade into memory.

OgilvyOne’s creative idea was anchored in the idea of sharing. In the old Bombay cafés, food and stories were shared around the table. OgilvyOne painstakingly harvested the stories from the older generation in Bombay and the UK, from spoken recounts and by scouring the Internet. Of these, 80 stories were chosen, then beautifully designed and baked onto plates to be used in the restaurant itself.

Emma DeLaFosse, Executive Creative Director, OgilvyOne UK commented: “We wanted to capture the spoken history of the old Bombay cafes and share them with a new generation at Dishoom. Rather than using Twitter or Facebook, it seemed more fitting to use real plates, as the sharing of plates of food is an inherent part of the culture of these cafes.”

Shamil Thakrar, co-founder, Dishoom commented: “We love sharing stories at Dishoom –especially through design. What we most enjoyed about this idea is the way it literally bakes these unique and personal stories into Dishoom. It makes them into something that every guest can experience for themselves and encourages them to share stories of their own. In this way, the memories will live on.”

To keep the tradition of storytelling alive, customers to this new Bombay café are invited to submit their own stories and memories via http://platewallah.dishoom.com/gallery.html. The best will be chosen and baked onto plates, ready for Dishoom restaurant goers to read and share, keeping the tradition of storytelling alive long after the Irani Cafes have all but disappeared.

A team of volunteers from Ogilvy & Mather UK including Sam Williams-Thomas, CEO of OgilvyOne UK, traveled to Uganda last week to help build a secondary school in Buikwe. This is part of a five-year commitment to helping the local community in Buikwe organised by Ogilvy Many Hands, Ogilvy & Mather’s UK charity.

The agency got involved with this project in 2009. Every four months, 12 volunteers from across the Ogilvy & Mather UK fly out for a week to assist. This year, there were 11 volunteers who traveled to Buikwe made up volunteers from OgilvyOne UK, Neo@Ogilvy, O&M Advertising, OgilvyAction, OgilvyPR, Coley Porter Bell and OgilvyHealthworld.

OgilvyOne UK has achieved a record 23 pieces of work shortlisted at the DMA Awards 2012, more than double the number it achieved in 2011, and more than any other agency has ever been awarded. The shortlists consist of 9 pieces of work for 5 clients; British Airways, American Express, IBM, Drinkaware and Kern & Sohn.

OgilvyOne UK was also the most awarded agency at the 2011 DMA awards picking up a total of 11 awards consisting of 5 gold, 4 silver and 2 bronze.

All 23 pieces of work shortlisted will receive an award, with gold, silver and bronze honours announced at a ceremony on the 4^th December 2012.

OgilvyOne UK & Imano as part of the 12^th Floor, has created a ‘Perfect Days’ iPhone app for British Airways to complement its existing ‘Perfect Days’ Facebook app which launched last year.

The new easy to use iPhone app means customers can capture their experiences on the move, including creating reviews or ‘travel snippets’ using uploaded pictures and a short description, which are tagged to their exact location on Google maps as a 24-hour recommendation. Each itinerary can be quickly saved, edited and shared as a complete Perfect Day with friends, or other travellers, on Facebook or the iPhone app, when they choose.

Jo Coombs, Managing Director, OgilvyOne UK Commented: “By bridging the gap between existing users’ behaviours on Facebook and mobile platforms, we had the chance to create this unique social service which is a great example of the innovation at the core of the 12th Floor work with British Airways. We are looking forward to adding more content and functionality in further iterations of this app, starting with additional destinations and an even deeper integration with the Facebook app.”

Richard Bowden, Digital Marketing Innovation Manager, British Airways commented: “We’ve taken the Perfect Days social media service a step further by providing an intuitive smartphone app enabling customers to instantly view, capture and share their insider knowledge and travel trips about their favourite places, while they’re in-destination. Creating an iPhone app that’s integrated with Facebook, ensures creating a Perfect Day is easy and irresistible to share with friends and inspire fellow travellers.”

British Airways customers can currently create Perfect Days in London, Madrid, Rome, Berlin, Mumbai, New York, San Francisco, Florida and the Caribbean, with more destinations to come soon.

The app also contains a Top Perfect Days feature to inspire anyone in each destination. These include Perfect Day’s with the most ‘likes’, such as A Family Day in Berlin, A Cycling Tour of San Francisco, A Local’s Madrid, Mumbai Musts, Secret Rome, and Paloma Faith’s New York. The app also includes ‘Meet Me’ function, allowing users to ‘pin’ and SMS an exact location to meet, making it easier for friends to quickly find the location if they’re in an unfamiliar city or destination.