By Kevin Whitlock
This month former DraftFCB executive creative director Arthur Parshotam joins us as creative director for American Express, responsible for all below-the-line work on the brand internationally (outside America) and in the UK.
He will be based in London, working closely with OgilvyOne London chief executive Mike Dodds, Dennis Lewis (Ogilvy’s international creative partner for Amex above-the-line advertising) and Ros King, who leads the Amex international business outside the US.
“There are so many reasons why I couldn’t say no to this job,” says Arthur. “There’s the opportunity to work for the Agency of the Year. There’s the attraction of working on a global, 360 account; of working on a truly iconic brand. American Express demands famous work: I’ll be responsible for a huge range of products, from Centurion to Green, above, below and on-line; there are enough subtleties and nuances within the American Express brand to keep the job stimulating.”
Colin Nimick, executive creative director at OgilvyOne London adds: “Arthur is one of the most respected creatives in the business, with almost 90 awards to his name. Added to that, he has unrivalled experience with financial brands, helping to launch Mint, Egg and First Direct as well as working on a number of premium brands.”
Before joining the then Draft in 1998, Arthur worked at Craik Jones, WCRS, DDB and Ayer, where he worked on brands such as VW, Walkers Crisps, Mint and Unilever. A native of Bristol, he learned the copywriter’s craft at Watford College after a youthful spell as a professional footballer.