By Kevin Whitlock
The Power 100, published every year in Marketing Direct magazine, is the direct marketing industry’s equivalent of the Oscars, aiming to recognise “the most influential and successful direct marketers” of the past 12 months.
This year’s list, published in the May 2008 issue (out now), is broken down into a number of categories: Top 20 Agency Players; Top 20 Clients; Top 15 Data Players; Top 10 Digital DM Players; Top 10 Telemarketers; Top 10 Printers and Mailers; Top 5 Postal and Doordrop Players; and a new category, Top 10 Networkers.
OgilvyOne London’s CEO Mike Dodds and executive creative director Colin Nimick were joint No.2 in the Agency list.
This is what the magazine said:
“What a year OgilvyOne has had. It triumphed in the contest for British Gas, one of the few big DM pitches of 2007; scooped the Campaign Direct Grand Prix for the second year running for Cancer Research UK; brought home the UK’s only Cannes Direct Gold; and was named Campaign‘s Direct Agency of the Year. The combination of Dodds’ leadership and account handling skills and Nimick’s creative aptitude has proved scale is no barrier to success.
“Dodds has been on a crusade to shed OgilvyOne of its ‘factory’ reputation. His reward was promotion to chief executive. He then elevated Annette King to managing director. It is said that it was Dodds’ ability at keeping relationships alive that contributed to the British Gas triumph, as Dodds knew its then marketing director, Amanda MacKenzie, from her days at BT.”
Elsewhere, Ogilvy Group UK vice-chairman (and former executive creative director of OgilvyOne) Rory Sutherland made no.7 in the Networkers list; and several of our clients, including Rachel Bristow (Unilever), Sara Bennison (BT), Natasha Hill (CR-UK) and Gail Parker-Renwick (British Gas Energy) took up residence in the Top 20 Clients rankings.
For the full write-up, visit www.brandrepublic.com/marketingdirect