14 August 2008
Here’s a new DM mailer to showcase BT Vision’s on-demand film service, highlighting the breadth of new releases available and so drive trial and usage amongst the installed Vision base.
The pack – in the form of individualised cinema tickets in a wallet bearing the message “Missed the new releases at the cinema?” – promotes Vision’s film service to two distinct segments with different objectives. The first is to drive trial of on-demand with customers who aren’t currently purchasing on-demand films. The other is to “upsell” existing film-on- demand purchasers to PictureBox, BT Vision’s new film pack which entitles customers to a choice of 28 movies a month for only £5.00.
Jeremy Mathias wrote it, Libby Young was the art director.
1 August 2008
Customer Futures (www.customerfutures.com), an international network devoted to improved customer experience, owned by OgilvyOne, has set up its first US-based learning group, set to launch next month in New York.
Customer Futures’ learning groups allow executives from a wide range of non-competing industries to share knowledge and engage in open debate to gain insight and experience in the areas of customer management and customer experience management (CEM). Participants gain access to the organisation’s expertise through the on-line community and a members-only knowledge base.
The US forum, set to meet for the first time on September 9th, is being run jointly with Quaero, a leading provider of multichannel marketing solutions. Top CEM experts including Dr. Naras Eechambadi, CEO of Quaero; and renowned author and entrepreneur Dr. James Barnes will be speaking.
“Customer Futures is dedicated to promoting the improvement of the customer experience,” says Peter Lavers, global managing director. “We provide an opportunity for executives to discuss what works and what doesn’t work within their organisations. It’s the ultimate educational experience in the field. In the New York group we will address one of the most critical issues companies face in CEM – engaging employees and intermediaries to deliver on the brand promise.”
Customer Futures is already established in Europe, Asia, Africa, Australia and Canada.