Here’s a new DM mailer to showcase BT Vision’s on-demand film service, highlighting the breadth of new releases available and so drive trial and usage amongst the installed Vision base.
The pack – in the form of individualised cinema tickets in a wallet bearing the message “Missed the new releases at the cinema?” – promotes Vision’s film service to two distinct segments with different objectives. The first is to drive trial of on-demand with customers who aren’t currently purchasing on-demand films. The other is to “upsell” existing film-on- demand purchasers to PictureBox, BT Vision’s new film pack which entitles customers to a choice of 28 movies a month for only £5.00.
Jeremy Mathias wrote it, Libby Young was the art director.