10 December 2008
OgilvyOne reeled in five awards across four different pieces of client business at last night’s Direct Marketing Association creative awards, the DM industry’s premier award scheme.
The agency won a gold award in the IT/telecommunications sector for its IBM campaign, “Useless Book”, (pictured above) promoting IBM’s Information Management suite of products. The judges said: “We were impressed with the way such a relatively dry sector had been aspproached with wit and superlative attention to detail. The piece had clearly been produced with love and dedication.”
The same campaign took a bronze award in the media category for high-volume business direct mail.
In the digital category, the agency’s work for BT Business Total Broadband’s retention programme took a silver, as did its B-2-B campaign for British Gas’ “Generation Green” energy efficiency programme.
OgilvyOne rounded off its 2008 awards tally with a bronze for the “While you were away” customer win-back programme for BT Consumer.
3 December 2008
Lavers: Free report offers sound advice
Customer Futures, the international members-based network for the improvement of customer experience which is owned by OgilvyOne Worldwide, has today published a free report which aims to help companies retain their customers in an economic downturn.
The report, The Importance of the Customer Experience in a Down Economy, is a collection of short papers written by some of the world’s top experts in Customer Experience Management. It was commissioned by Customer Futures MD Peter Lavers (pictured above) in collaboration with John Todor of The Whetstone Edge. Contributors include Ogilvy Group UK vice-chairman Rory Sutherland.
Originally designed for Customer Futures’ membership, the publication was felt to be sufficiently insightful and useful to be deserving of much wider distribution. It can be downloaded free of charge from http://www.customerfutures.com/downeconomypublication
Readers are also being encouraged to discuss and debate the issues raised in the report in the online forum on the same site.
Lavers said: “We think the report is essential reading for all business people who are facing tough decisions at the moment. It contains numerous nuggets of good sound advice from 18 different contributors who are some of the World’s most respected experts in the field.”
Todor added: “This report provides critical insights into how the recession has impacted what customers value and how they make decisions. The insights and advice in the publication will help businesses get beyond coping and proactively focus on thriving.”
