OgilvyOne reeled in five awards across four different pieces of client business at last night’s Direct Marketing Association creative awards, the DM industry’s premier award scheme.
The agency won a gold award in the IT/telecommunications sector for its IBM campaign, “Useless Book”, (pictured above) promoting IBM’s Information Management suite of products. The judges said: “We were impressed with the way such a relatively dry sector had been aspproached with wit and superlative attention to detail. The piece had clearly been produced with love and dedication.”
The same campaign took a bronze award in the media category for high-volume business direct mail.
In the digital category, the agency’s work for BT Business Total Broadband’s retention programme took a silver, as did its B-2-B campaign for British Gas’ “Generation Green” energy efficiency programme.
OgilvyOne rounded off its 2008 awards tally with a bronze for the “While you were away” customer win-back programme for BT Consumer.
