To follow on from recent postings, here are the new outdoor executions for the “My Life, My Card” campaign. The four different posters focus on four glossy occupations – photographer, yachtsman, cellist and conductor.
Again, they’re for foreign markets only (see earlier posts).
Click on the pictures for a larger view. Enjoy!
A lot of you have asked about the new ads Ogilvy has made for American Express (see earlier postings). Now you can find out for yourself about the creatives, film crews, actors and locations featured in the ad, by watching this eight-minute film.
Just click on the YouTube link below:
By Kevin Whitlock
Colin Nimick (above left), the acclaimed Executive Creative Director, continues to have responsibility for the agency’s entire creative output, including digital. Award-winning partners (in work and in life) Charlie Wilson (above, centre) and Emma de la Fosse will become Creative Directors of the agency, supporting Colin. These three will in turn be aided by a strong interactive creative team structure – Pavlos Themistocleous, Melanie Ferguson, Abe Baginsky and Marga Arrom-Bibiloni (pictured bottom right) – all with an impeccable digital track record.
Jethro Ferguson (below, left), formerly team leader on the American Express International interactive account, takes on the role of Head of Digital. He will be responsibile for digital delivery across the agency, with particular emphasis on Unilever and Amex; he will also drive the agency’s digital agenda.
Richard Barker (Business Partner on the prestigious IBM account, below, centre) and Chris Slough (joint head of Client Service, below right) partner to take on additional responsibility for Digital Innovation – working with OgilvyOne’s unique digital planning and buying operation, Neo, the Ogilvy Digital Lab and Ogilvy Group UK’s recently-established Mobile operation to offer clients an even wider range of innovative marketing solutions.
Clare Lawson (below), leader of the BT Business team, takes on additional responsibilities as New Business Director with additional responsibility for the marketing of the OgilvyOne London brand. Jane Hodson, head of the agency’s Consulting business, also becomes head of planning.
All appointments are with immediate effect.
Annette King, Chief Executive of OgilvyOne London, commented: “In these tough times we need to work smarter than ever before to stay ahead of the game. I’m thrilled to give the talent we have within OgilvyOne the freedom to help us do that. I think these new appointments signal our resolve to come through this period in better shape than ever.
“Our new senior management structure ensures that the four areas in which we excel – digital, winning new business, innovative planning and creative – will continue to be developed and bettered. It is also a clear demonstration that our policy of rewarding creative brilliance, strong leadership and loyalty by promoting from within continues to pay dividends. Whatever else happens, 2009 will be a most exciting year for OgilvyOne London.”
