OgilvyOne London is delighted to announce its first major business win of the year – the digital and direct marketing (including CRM) for the UK launch of Zurich Connect.
Zurich Connect is a new sub-brand of financial services giant Zurich Insurance plc; it aims to offer consumers competitively-priced, simple insurance on a direct basis, and will give motorists and householders an alternative to existing brands in the sector, such as Churchill, eSure and Direct Line.
OgilvyOne London joins Publicis, one of Zurich’s retained agencies, which is already leading the advertising and creative strategy for Zurich Connect in Europe and the UK
Publicis will be responsible for TV, press radio, DRTV and outdoor, while OgilvyOne will handle digital advertising, email, CRM, database marketing, data analytics and direct mail; it will also design and build Zurich Connect’s websites.
Work will begin on the account immediately.
Annette King, chief executive of OgilvyOne London commented: “This is a fantastic 2009 big win for us. It’s a great brand and a great client for whom we’ll be producing great work. Particularly exciting is the emphasis Zurich Connect places on CRM and the close relationship it will have with customers, which is of course one of our strengths.”
