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Our very own Annette King (above), OgilvyOne London’s CEO, has written an essay in this week’s Campaign magazine heralding digital ad space as a fantastic environment for marketers to experiment with significantly reduced risk.

Annette’s piece makes up part of the magazine’s feature on digital work this week (26th June) and highlights the main benefits that the digital world has over its analogue cousin.

You can read these advantages in her article, “Beware of Caution”, found in the Digital Essays feature in this week’s Campaign.

And you can watch a video of Annette speaking about why we should take digital risks, by clicking here.

To complement our appearance in Campaign magazine’s “Digital Essays” supplement, OgilvyOne London has created a spexcial microsite of digital case studies.

To read abbout the work we’ve done for blue chip clients like IBM, British Airways, BT Business, Kodak, BP Ultimate and American Express, just go to: www.wesellorelse.co.uk

As promised last week, here are the details to download Seer Android Beta, the revolutionary new app created by OgilvyOne London and IBM for the 2009 Wimbledon Championships.

The app is available for all of you with a G1 and G2 T-mobile phone. On your handset, just go to the Android Market and search for ‘IBM Wimbledon’.

Don’t forget that the twitter app, Seer Aggregator, is also available to download on most JAVA enabled handsets. Just text ’smart’ to 60999. These tweets will also be available to all Twitter users at www.twitter.com/IBMScout.

OgilvyOne London and IBM have created two innovative new phone applications to transform the way tennis fans interact with this year’s Wimbledon tournament.

With a partnership now spanning 19 years, IBM and Wimbledon’s collaboration represents an annual opportunity to enhance the All England Club’s historic event by showcasing IBM’s very latest technology. And this year is no different. The two apps will create a brand new digital platform for tennis fans the world over, to get the most from this year’s tournament.

The first app, developed for T-mobile’s G1phone, is designed for those lucky enough to be attending the tournament.  Seer Android Beta takes a live video feed from the handset’s camera, and superimposes constantly updated content and data directly related to the live stream. This means that you can be sitting on Henman Hill (or is it Murray Mound? Ed.) and, pointing your phone towards Court No. 2, will instantly be shown who is playing and the latest score to within seconds of the umpire calling it out! Other features include live updates on seat availability for all courts, taxi and public transport information (incl. traffic info) and restaurant table availability. However, the video at the bottom of this post describes it far better than a list of attributes ever could, so please watch to learn more!

Come back here on the 22nd June for the link to download Seer Android Beta.

The second, the Seer Aggregator, is a Twitter app (suitable for most mobile handsets), that collates content from commentators, players and over 40 onsite IBM scouts to bring fans the most insightful and up-to-date info on all things Wimbledon. And a smart filtering tool allows subscribers to receive the information most applicable to them. So whether you’re sitting in centre court or 10,000 miles away in Sydney, you can receive identical real-time match scores, player interviews and expert opinions.

To download the Seer Aggregator text ‘smart’ to 60999.

Of course, the IBM and Wimbledon website will provide an online hub for all tennis related news between 22nd June and (rain permitting) 5th July.

Click on the video below to see our very own Pavlos Themistocleous take the Seer Android Beta app through its paces.

Wimbledon 2009 is almost upon us, and as ever, we’re going to be helping our client IBM market some cutting edge-technology.

Come back in the next couple of days for the full lowdown on what we’re doing this year.

In the meantime, why not take a look at this short teaser video for a flavour of what’s to come…

Last night OgilvyOne London won its first major award of 2009 – the Direct Creative gong at the Institute of Direct Marketing’s Business Performance awards.

Our “Wedge” boiler replacement campaign (pictured above) - which delivered 118% of targeted leads and 162% of targeted sales, giving British Gas incremental sales revenue as a result of higher conversion to sale – beat off stiff competition from the likes of BSkyB.

Here’s what the judging panel said: ”Replacing an old gas boiler is a high-ticket, low-interest purchase. Financial incentives had historically been offered, but the economic downturn was putting pressure on the sales pipeline. The campaign targeted home owners with a boiler over ten years old and who had HomeCare service and maintenance contracts with British Gas.

“The creative execution looked for an engaging way to demonstrate the potential 40 per cent wasted energy that an old boiler may generate. It did this by sending a real door wedge to high value prospects and an “open window” mailer to the mass prospect base to dramatise energy loss.”

The judges also felt the campaign was very much “of the moment” with strong creative thinking and clever execution of a clearly-presented proposition.

Congratulations go to Will Hawkins, Charlie Wilson, Emma De La Fosse, Andrew Riddle, Julian earl and the rest of the British Gas team.

You can watch Charlie and Will receiving their award from Sally Gunnell here.

How’s this for a topical piece of DM? The creative team of Peter Mabbott and Gary Willis, assisted by Hiten Bhatt and Phil Colgate (and with help from account manager Ferrante Ferrero) came up with with this mailer for BT, which, considering that the European Parliament elections take place today, couldn’t be more timely.

OgilvyOne London has a brand new digital creative head – Dave Birss (above).

Dave has over a decade’s worth of online experience under his belt and arrives at OgilvyOne following a successful spell as a freelance consultant, helping agencies to integrate their on and offline offers. Before that he was at Poke, where he was creative director, a position he also occupied at MRM Worldwide, where he worked for three years. He was also a founding partner of Unchainedguide.com, an online guide to the very best independent shops across the UK.

Over the past 15 years Dave has created acclaimed work for brands such as Orange, Hewlett-Packard, Lexus, Fosters, Pedigree Petfoods, as well as working on the Scottish Prison Service and the Museum of Scotland accounts.

Colin Nimick, executive creative director at OgilvyOne London says: “Dave is a key appointment for us, someone who’s going to play a big role in our push to become London’s top digital agency.

“He’s done everything from TV ads and websites to toilet signs to direct mail; he’s been a head of copy and a head of art. He’s one of those rare truly integrated creatives who can turn his hand to most things, who’s won plenty of awards and acclaim and who understands the technical stuff that lies behind the best digital work. Overall, he’s just about the perfect appointment for an agency like OgilvyOne London.”

A Scot who’s also a keen blues guitarist, amateur poet, and inveterate blogger; holder of a BSc in computer programming and advanced mathematics; a former nude model, as well as a farmer, stand-up comedian, session musician, university lecturer, and breakfast show DJ; he joins the OgilvyOne London team today (1st June).

You can follow Dave’s blog here: http://davebirss.wordpress.com/, or follow him on Twitter here: http://www.twitter.com/davebirss