27 July 2009
OgilvyOne London this week scooped the account for BT’s Business division’s digital marketing activity. The agency already handles BT Business’ direct marketing activity, meaning that the company has consolidated all its marketing activity with one shop.
We have worked with BT on its direct marketing activity since 2001, and we also handle the majority of the telecom giant’s eCRM work. We have created a number of award-winning pieces of work for the brand.
OgilvyOne (led by Clare Lawson and James Myers) won the prestigious task after a three-way pitch. The incumbent agency was Agency.com.
1 July 2009
OgilvyOne London – which recently won the digital and direct marketing account for insurer Zurich Connect – has been working with ad agency Publicis Dialog to create the launch campaign for the new brand.
The campaign, breaks today (1st July) online and across TV, press and radio; Italy, Spain and the rest of Europe will follow.
It’s 24 years since direct insurance (think Direct Line, eSure and the like) came to the UK . The sector has been shaken up by the arrival of price comparison sites that have forced the spotlight on transparency and price, often to the detriment of policy content. But consumers still want the reassurance that they are getting quality cover as well as a great price. Zurich has capitalized on what they feel the competition has never successfully delivered: ‘the best of both worlds’. Zurich Connect is a new brand that delivers value direct insurance without compromising on quality.
To portray the relationship between price and quality, the campaign “stars” two animated characters, one who stands for ‘price’, and one who represents ‘quality’ of cover. Featuring the voices of comedian Alexander Armstrong and actor Marc Warren (Hustle, State of Play), they act as brand spokesmen, representing the two different sides of the new product.
Below the line activity, created by OgilvyOne London supports the TV and press ads and includes direct mail, doordrop and online advertising.
To see our digital work, go to: www.zurich-connect.co.uk
