Rising star Lawson adds joint client service director role to new business responsibilities

24 September 2009

OgilvyOne London is delighted to announce the promotion of Clare Lawson to the role of joint client service director with responsibility for account management and new business.

Lawson, 30, described as one of the award-winning agency’s rising stars, is currently new business director at OgilvyOne, a role she will retain in addition to her new responsibilities. She will work with long-standing joint CSD Chris Slough. Clare will begin her new job immediately, reporting into OgilvyOne’s managing director Sam Williams-Thomas.

Sam commented: “At OgilvyOne London we like to reward talent and commitment and Clare’s latest promotion recognises the skills she has brought to the agency, particularly in the all-important area of account management. She is also one of the industry’s foremost experts in online CRM and in the B2B sector.

“For someone barely into their thirties, she has enjoyed a remarkably rapid rise through the ranks: she was a business partner at 28, new business director at 29 and now her latest promotion to CSD. We are very excited. Acting’s loss [Claire trained to be an actress before going to university] is most definitely OgilvyOne’s gain.”

After gaining a first class honours degree in business management from Newcastle University, Clare started her career in advertising at Newcastle agency Martin Tait Redheads.

She later moved to London and joined OgilvyOne in 2003, starting as account manager on the BT Business account. Since then she has worked on many other key OgilvyOne brands including BT Tradespace, British Gas Business and, most recently, Zurich Connect.

Outside of work Clare is an ardent Newcastle United fan who likes to keep in shape walking and running.

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OgilvyOne London wins a brace of new business

18 September 2009

OgilvyOne London has always had a strong record in new business – among its high-profile wins in the past couple of years have been British Gas and British Airways (the two biggest account wins of their respective years, 2007 and 2008). This year it has already won the BT Business digital account and the Zurich Connect business; while Neo@Ogilvy, the agency’s digital media buying and planning arm, this week scooped Sony Europe’s paid search business for Bravia TVs.

OgilvyOne has two additional pieces of new business to announce: a project for computer games developer and publisher Electronic Arts;  as well as the task to redevelop Zurich’s corporate website, www.zurich.com. (the insurance giant’s Swiss HQ is pictured above).

More details on both soon.

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New BA “Opportunities” campaign breaks today

7 September 2009

Today sees the launch of the new British Airways UK “Opportunity” campaign.

The thinking behind the campaign is that there is a world of opportunity “out there”, and that British Airways can help you seize those opportunities.

It’s an inter-agency (including OgilvyOne London), multi-channel campaign with the TV ad (created by BBH) breaking this evening – the digital campaign (created of course by OgilvyOne) also launches today.

But you don’t need a TV in order to enjoy the campaign. Take the “opportunity” to view the TV slots by going here The series starts this evening with Mumbai (above), moving through the Serengeti tomorrow (below); and then, in the coming days,  onto Argentina, Tokyo, Munich, new York and other great destinations.

You can view the slots at  www.ba.com/opportunities.

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New OgilvyOne and Acision report predicts a bright, exciting future for mobile marketing

1 September 2009

The future landscape of mobile marketing is mapped out in a report from OgilvyOne and network operations consultancy Acision.

Mobile Advertising – 2020 Vision has been released to help industry players such as the mobile operators, brands and media/advertising agencies to deliver targeted digital marketing and advertising.

At a time when mobile advertising is still in its infancy, the white paper looks at the journey towards 2020, the challenges the industry will face and need to overcome, and the on-going transformation that will take place.

According to the paper, by 2020 mobile advertising will have become “mobile directed” advertising.

It will be about more collaboration with the individual and individual’s control. Consumers will decide where, when and on what screen they receive a chosen advert with the device becoming a technological representation of them.

Adverts will transform to initiate two way dialogue with that individual.  All players in the mobile advertising value chain will need to recognise this and embrace it.

The full report can be downloaded here.

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