Today sees the launch of the new British Airways UK “Opportunity” campaign.
The thinking behind the campaign is that there is a world of opportunity “out there”, and that British Airways can help you seize those opportunities.
It’s an inter-agency (including OgilvyOne London), multi-channel campaign with the TV ad (created by BBH) breaking this evening – the digital campaign (created of course by OgilvyOne) also launches today.
But you don’t need a TV in order to enjoy the campaign. Take the “opportunity” to view the TV slots by going here The series starts this evening with Mumbai (above), moving through the Serengeti tomorrow (below); and then, in the coming days, onto Argentina, Tokyo, Munich, new York and other great destinations.
You can view the slots at www.ba.com/opportunities.