OgilvyOne Worldwide is reactivating the principles of David Ogilvy to bring creativity back to the direct response marketplace.
Using the tools and techniques that have made direct marketing the hardest working discipline in the marketing toolbox, OgilvyOne is introducing “re:direct,” a movement to reinvent direct marketing in today’s digital age and reassert creativity at its core.
Starting with a blog “re:direct” (redirect.ogilvy.com) and in new work for clients, the agency is focusing a sharp lens on what defines creativity in the direct space and what good looks like. The blog is one of several vehicles that the agency will utilize to demonstrate how digital strategies enable not only greater ways to improve results and response, but to do it with ideas and innovation.
You can find out more about “re:direct” by clicking here.
