OgilvyOne London’s IBM Seer app, which was developed for the 2009 Wimbledon Championships last June, has made its antipodean debut at the Australian Open in Melbourne.
The augmented reality app, designed for the Android phone, takes a live video feed from the handset’s camera, and superimposes constantly updated content and data directly related to the live stream. So this means, if you’re at the championships, you can point your phone towards any of the tennis courts and immediately be shown who is playing and what the current score is. The app also shows where the different restaurants in the tennis complex are and how long the the queues are for a table. Bus routes, taxi availability and traffic info are just a few more of the app’s impressive features.
So this award-winning British export can guarantee that, if (sorry, when! Ed.) our hopes for a British tennis champion are dashed once more, we’ll still have a winning formula off the court!
The Aussies have made their own video about the app, which you can watch by clicking on the image below and you can read more about this story by clicking here.