OgilvyOne London’s creative director, Charlie Wilson (pictured above), has been appointed a judge in the Guardian newspaper’s 2010 Cannes Young Lions competition. Charlie will be judging the Direct category, alongside John Townsend of Rapier.
Guardian News & Media (GNM), the official UK Cannes Lions Festival representative, is holding the national competition to identify the advertising industry’s creative and media stars of the future, and the competition is now open for registration.
The prize? The chance to represent the UK in the worldwide Young Lions competition at Cannes, across Media, Print and Cyber categories. The winning three teams will also receive a registration for the festival, which allows access to all the seminars, award ceremonies, showcases and material.
Last year, the Guardian’s three winning Young Lions teams were chosen from over 40 entries, who had to respond to mock advertising and media briefs from the Guardian’s Katine project and Christian Aid.
The format for this year’s competition will be similar, although this year for the first time, participants will have just one weekend in March to work on their competition submissions. The overall winners will be announced in April.
The 57th Cannes Lions International Advertising Festival takes place in Cannes from 20th to 26th June. Cannes is the world’s biggest celebration of creativity in marketing communications.