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Here’s a neat campaign for American Express called “Perceptions of Coverage”, designed to demonstrate the fact that the Amex card is accepted in a far wider variety of places than you’d expect.

The work (illustrated – just click on the thumbnails to see in full) runs across the UK, United States, Canada and Australia on 48 and 6-sheet posters, special builds and digital screens. There’s also point of sale material.

Arthur Parshotam led and wrote the campaign, which was designed by Amy Ward. Illustrated is a selection from the 12 different executions.

OgilvyOne London is delighted to announce the promotion of Pavlos Themistocleous (pictured above, centre, with creative directors Emma de la Fosse and Charlie Wilson) to the post of head of digital creative with immediate effect.

Pavlos – known universally as “Pav” – has been with OgilvyOne London for five years, most recently holding the position of associate creative partner.

During that time he has been associated with a number of high-profile campaigns: BP, Yahoo! and most recently the hugely acclaimed Seer mobile campaign for IBM Wimbledon last year.

Before joining OgilvyOne, Pav, a copywriter by training, cut his teeth at WCRS and agency.com before moving on to OgilvyOne.

Charlie Wilson says: “It’s long been an OgilvyOne tradition to promote from within as a way of rewarding and acknowledging our best talent.”

“Pav is one of our brightest creative stars. He is hands-on, understands craft and attention to detail and has won lots of awards. So he’ll lead by example.  What’s more, he’s also fluent in the technical stuff that lies behind the best digital work. Overall, he’s just about the perfect appointment for an agency like OgilvyOne London.”

Pav replaces Dave Birss, who has left to pursue a number of personal projects including developing digital training programs. “Dave has a vast number of different interests and is a natural and inspiring teacher, so, while we are sad to see him go, this is a great step for him.” says Wilson.

OgilvyOne London is delighted to announce the appointment of Ross Keenleyside (above) as its new creative partner, leading the all-important British Gas and Zurich accounts.

A copywriter by trade, Ross has been in the business for 26 years, beginning his career at Foote, Cone & Belding immediately after graduating from Newcastle..After that he spent 12 years working above the line in agencies such as Grey, TBWA and FCB, before becoming associate creatuive director with Steve Harrison at HTW. His last job before arriving at OgilvyOne was as head of copy at Claydon Heeley

Over the past 15 years Keenleyside has created acclaimed work for brands such as Kronenbourg, the AA, Mercedes-Benz, 3, Guinness, Vodafone, X-Box Live, First Direct, Jobsite, Macleans and Jaguar.

Colin Nimick, executive creative director at OgilvyOne London says: “Ross is a key appointment for us, someone who’s going to play a big role in our drive to constantly improve the quality of our creative output..

“He’s done everything from TV, print and radio ads to direct mail and digital.  As head of copy and creative director he’s worked at some of the best agencies and with some of the greatest brands in the business.

“Ross is one of those rare creatives who can turn his hand to most things, he’s won plenty of awards and understands the challenges of today’s business.”

A passionate Newcaste United fan, Ross is also a gifted chef who has even published his own cookery book, Simple Taste.

London has long been one of the stars of the OgilvyOne global network and so we’re delighted to be able to announce the appointment of another Londoner to the OgilvyOne Worldwide Board in the shape of CEO, Annette King (above).

Annette, who has been at the Canary Wharf-based agency for 10 years, has been CEO since 2008 and has been part of a long-standing senior management team which has helped the agency gain an unrivalled record in new business, creativity and client service.

“I am delighted to be joining the Worldwide Board,” says Annette. “I look forward to helping ensure that London continues to play its rightful part in the development and implementation of OgilvyOne’s global strategy at the highest level at what is an incredibly exciting time for our industry.”

OgilvyOne London is delighted to announce that after a competitive pitch against seven other agencies, it has been awarded the below-the-line integrated creative account for Bupa Health and Wellbeing, the international healthcare group’s UK health insurance and wellness business. Work will begin immediately.

Sandrine Desbarbieux, head of customer communications, Bupa Health and Wellbeing UK explains: “We are consolidating our below-the-line services to engage with new and existing customers in a seamless and integrated fashion. The pitch covered all direct marketing and online advertising creative services. We look forward to working with OgilvyOne to help us achieve this.”

OgilvyOne chief executive Annette King comments: “We’re hugely excited about the opportunity to work with Bupa Health and Wellbeing UK to support its newly energised approach to customer management and acquisition.”

The BUPA win, one of the biggest pitches of the year so far,  is OgilvyOne London’s third piece of new business (following InterContinental Hotels Group and ActionAid) in the past month.