Here’s a neat campaign for American Express called “Perceptions of Coverage”, designed to demonstrate the fact that the Amex card is accepted in a far wider variety of places than you’d expect.
The work (illustrated – just click on the thumbnails to see in full) runs across the UK, United States, Canada and Australia on 48 and 6-sheet posters, special builds and digital screens. There’s also point of sale material.
Arthur Parshotam led and wrote the campaign, which was designed by Amy Ward. Illustrated is a selection from the 12 different executions.
