Colin Nimick, executive creative director of OgilvyOne, London, will chair the Loerie Awards 2010 experiential panel. As veteran at Ogilvy since 1987, he has scooped numerous awards for his work for blue-chip brands such as American Express, Cancer Research UK and IBM.
His “Smoke is Poison” campaign for Cancer Research received the accolade of “DM Campaign of the Decade” from Campaign magazine.
Colin, who is visiting South Africa for the first time, says he is particularly looking forward to seeing the diversity demonstrated in work entered into the Loeries.
“The challenges agencies face in Africa and the Middle East are quite often different from those we face in Europe, which can lead to a totally diverse, more vibrant, approach to developing creative,” he says.
Judging Week takes place from 17 – 25 August and a Judges Seminar will be held on 20 August, where Nimick will talk on his work.
“I was really impressed with Colin’s professional attitude towards judging,” says Loeries board member Nici Stathacopoulos, who first met Nimick in 2005 as a fellow judge in the Direct Category at the Cannes Lions Advertising Festival. “His insights and ability to cut through much of the dialogue was refreshing. I am thrilled to have him on board, following the high standards set by our previous Jury Chairs.”
The Loeries are South Africa’s most prestigious advertising awards and will be held in Cape Town from 1st to 3rd of October.