OgilvyOne has launched an industry first: an open source wiki to provide a neutral space to gather best practice tips and share marketing tools for everyone involed in DM and digital.
Not Rules Tools is the brand new wiki designed to help marketers from across the spectrum of both the digital and DM worlds get to grips with the new era of ‘Digital Direct’. Powered by OgilvyOne, Not Rules Tools houses practical advice on everything from measuring banner engagement to how to make the most of your CRM through social media.
With categories divided into clear objectives (Acquisition, Conversion, Retention and Measurement) and under separate channels such as Web, Mobile or Email Marketing, the wiki is designed to be easy to use, learn from and add to.
Annette King, CEO of OgilvyOne London says “This isn’t just about OgilvyOne. It’s about our industry. Feel free to amend, quailfy or enhance anything you find here. All we ask is that, to use the site, you add something valuable of your own once a year.”
Click on this link to go to Not Rules Tools and start browsing away. And better yet, if you can share some of your tips or advice with us all please post them in the relevant section.