25 October 2010
Today we can reveal the third and fourth of OgilvyOne London’s top new digital hires.
Ben Evans (above) has been appointed Head of Digital. He joins from Tullo Marshall Warren, where he was their highly-rated Head of Client Services and worked with clients including Nissan Europe, Infiniti, eBay and GSK. Whilst there, Ben was a member of the associate board and also assisted in business development and new business responsibilities. During his time as Business Director at RMG Connect, Ben also managed the exponential growth of the agency’s London based Shell account from £300k to a pan-European account worth £3.5m.
In his new role, Ben will work closely with Head of Delivery Marc van den Berg, who joined from Rapp in September this year, to charge OgilvyOne’s continual drive to offer the very best digital thinking, ideas and execution for their clients.
Finally, OgilvyOne has also hired Ricardo Scappini (above) as Senior Art Director to work with the existing teams on Kodak, Unilever, BT and Amex. Ricardo joins from Dare Digital where he worked on clients including Sony, Vodafone, BMW and Becks. With an enviable skill-set that allows him to work across platforms, Ricardo’s a proven pitch winner too, having helped create strong concepts for Vodafone, Sony and Nescafé whilst at Dare.
22 October 2010
The second of OgilvyOne London’s new quintet (see yesterday’s story) is Martin Buckwell (pictured above).
Martin joins as the agency’s new Creative Group Head to lead the Unilever creative team. He was most recently working freelance as Senior Art Director at Tribal DDB, where he was responsible for concept creation and art direction for website, rich media and social media and oversaw the work of the designers, producers and production companies.
Prior to that, Martin was a Senior Creative at Saatchi & Saatchi and worked with brands including T-Mobile, VISA and Cadbury’s. Martin’s also worked at a number of other top agencies including Euro RSCG and Profero and BMB – where he helped create the famous and multiple award-winning iPint app for Carling.
Come back on Monday for more!
21 October 2010
This week, following on from the arrival of Richard Pittham from Syzygy and Marc Van den Berg from Rapp (see earlier stories) , OgilvyOne London announced five new hires to further strengthen its industry-leading digital capability.
All five join the agency as part of a drive to continue to offer best-in-class digital service.
The first of this “famous five” is Rory Campbell (above), the agency’s new Head of Design. Most recently working on brands including Virgin Media, Nokia, Nike and Porsche, Rory will be working closely with Head of Digital Creative, Pavlos Themistocleous, one of OgilvyOne’s rising stars who was promoted to the role in May.
Together, the pair will continue to push for the very best in digital creative work, recently epitomised by the award-winning IBM Wimbledon Seer app.
And who else has been hired? Come back over the next few days to find out…
18 October 2010
OgilvyOne’s award-winning IBM Seer campaign (which won a Silver Lion at Cannes this year) picked up a further accolade last week by winning Silver at the prestigious DMA Echo Awards.
Congratulations to all involved.
If you want to see just how the latest version of the IBM Seer app – Seer 2.0 – changed the Wimbledon Tennis Championships this year, click here.
12 October 2010
David Ogilvy famously announced “We sell, or else.” Well OgilvyOne, inspired by the great man’s words, has followed on from their Search for the World’s Greatest Salesperson, and released the “21st Century Guide to Selling”.
The guide, launched at the Direct Marketing Association’s Global ROI Marketing event, has been developed in collaboration with Todd Herman, the winner of OgilvyOne’s Search for the World’s Greatest Salesperson and a three month fellowship at the agency.
The guide has been informed by over 25 interviews with sales experts from around the world, with notable contributions by Steve Solazzo (Global Manager of Sales at IBM), Jim Steele (COO, Salesforce.com) and David Fischer (Global Operations, Facebook).
Chairman and CEO of OgilvyOne Worldwide, Brian Fetherstonhaugh, was at the launch event and said “The whole art and science of selling deserves a fresh look. Our research tells us that selling needs a more customer-centric view, greater skills at reading consumers’ ‘digital body language’, and the ability to deploy social media to help sell. A whole new era of selling is upon us.”
The guide is available at http://sellorelse.com.
