OgilvyOne London was today named “Direct Agency of the Year” by Campaign magazine, beating off competition from Rapp, AIS and CMW.
Campaign praised the agency’s unrivalled new business record; its commitment to “investing in exceptional creative talent”; its constant innovation; and OgilvyOne’s use of its strengths and expertise to prevent other agencies muscling in on its territory.
The agency also won a number of accolades from Campaign: Colin Nimick was named DM Creative Director of the Year; the BT “Infinity” mailer was one of the Top 10 DM Campaigns; and IBM Seer 2.0 was one of the Top 10 Apps.
This is the second time OgilvyOne London has won Campaign’s Direct Agency of the Year, the first time being in 2007. The agency was also runner-up in Marketing magazine’s Direct Agency of the Year award, published earlier this week.
