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To celebrate being named Campaign magazine’s Direct Agency of the Year, OgilvyOne London threw a bash for clients and the media at the Club At The Ivy in London. Among the speakers were Ogilvy Group UK vice-chairman and OgilvyOne legend Rory Sutherland (above); OgilvyOne London’s chief executive Annette King (that’s her below, with OgilvyOne’s global boss, Brian Fetherstonhaugh), and Campaign editor Claire Beale.

Also present neo@ogilvy MD Richard Wheaton and Paul O’Donnell, chairman of Ogilvy Group, senior management from other Group agencies, top creatives, senior account handlers and of course representatives from OgilvyOne’s blue-chip client base (including IBM, British Airways, American Express, BT, British Gas and BUPA).

More pictures of the night can be found here.

OgilvyOne London is today delighted to announce that, following a competitive pitch, it has won its first major piece of new business of 2011 – the prestigious Drinkaware business.

Drinkaware, a UK alcohol awareness charity funded by the drinks industry, aims to change UK drinking habits for the better by highlighting the dangers of alcohol misuse – primarily through the use of behavioural change campaigning, digital communications and media relations. The pitch, which was run through Oystercatchers, ended in a two-way shootout with VCCP.

OgilvyOne has been tasked with creating integrated on-and-offline campaigns which move Drinkaware on from its successful general awareness communications towards an action-orientated and behavioural change marketing approach

The agency will be combining its skills in creativity, strategic thinking, and integrated communications to positively change behaviour among parents of young children, young adults aged 18 to 24 and adults age 30+. OgilvyOne and Drinkaware will encourage parents to speak to their children about alcohol misuse, challenge the social acceptance and desirability of drunken behaviour among young adults, and build awareness of unit equivalents and guidelines among adults.

Work on the account begins immediately and will run until 2013.

Annette King, OgilvyOne London’s chief executive, says: “We are thrilled – what a way to kick off 2011. This is a fantastic piece of business to win. Not only is Drinkaware a great cause, this account will also play to, and test, our strengths – it requires robust strategic insights and thinking, powerful creative execution, high levels of technical skill, great project management skills and the ability to integrate our strategies and creative across a number of channels. A big challenge, and one which we’re looking forward to meeting.”

Chris Sorek, Chief Executive of Drinkaware, adds: “We were very impressed with the OgilvyOne pitch and are looking forward to working with them to achieve real behaviour change among consumers.

“Our challenge is to present messages about alcohol misuse in a way that resonates with the target audience – and a creative, evidence-based approach will be key.”

Late last year, seeking to overturn the misconception that Lotus Notes is just an email program, OgilvyOne London set out to intrigue business decision makers into considering what else Lotus can do by demonstrating the software’s social business capabilities.

Need to know who in your organisation knows about metadata? Want someone with experience of working in China? Ask Lotus and you’ll find the experts you need for your project.

The busy-ness of rush hour travel and the low dwell time of the average commuter meant that the concept had to be succinct and visually arresting to gain sufficient attention and recognition.

By using a literal and visual interpretation of ‘hand-picking’ the perfect project team, OgilvyOne London sought to surprise Lotus’ business audience on their commute; given the scale of the Tranvision screens (48-sheet size LCDs), a giant hand was just the thing to ‘grab’ our audience and help them change their perception of Lotus.

Creative directors were Charlie Wilson and Emma de la Fosse; copywriter, James Hodge; Art Director, Neil Aitken; Helen Birkenshaw was producer, with Dave Packer of Sheep Films as digital animator. Phil White was business director and Kieran Bradshaw was Account Manager.