Late last year, seeking to overturn the misconception that Lotus Notes is just an email program, OgilvyOne London set out to intrigue business decision makers into considering what else Lotus can do by demonstrating the software’s social business capabilities.
Need to know who in your organisation knows about metadata? Want someone with experience of working in China? Ask Lotus and you’ll find the experts you need for your project.
The busy-ness of rush hour travel and the low dwell time of the average commuter meant that the concept had to be succinct and visually arresting to gain sufficient attention and recognition.
By using a literal and visual interpretation of ‘hand-picking’ the perfect project team, OgilvyOne London sought to surprise Lotus’ business audience on their commute; given the scale of the Tranvision screens (48-sheet size LCDs), a giant hand was just the thing to ‘grab’ our audience and help them change their perception of Lotus.
Creative directors were Charlie Wilson and Emma de la Fosse; copywriter, James Hodge; Art Director, Neil Aitken; Helen Birkenshaw was producer, with Dave Packer of Sheep Films as digital animator. Phil White was business director and Kieran Bradshaw was Account Manager.