OgilvyOne London is delighted to announce the appointment of Ann Higgins (above) to the new position of Head of Customer Strategy, with immediate effect.
Reporting into Ogilvy EMEA Regional Director of Consulting Mark Inskip, Ann will be responsible for helping to unite the complex skill sets and disciplines of modern marketing and CRM – planning, strategy, data analysis, search, creative, engagement, experience planning and so on – to create strategies for OgilvyOne’s major clients including BT and British Airways.
Ann arrives from OgilvyOne Paris, where she has spent the last year as Director of Experience Planning, working on CRM, consulting, e-commerce, mobile and analytics programmes and as Global Strategy Director (Digital & CRM) on the Nestlé account since 2008.
She began her marketing career in 1998 when she was selected for OgilvyOne parent company WPP’s acclaimed Marketing Fellows programme.
After initial spells in London at WPP agencies JWT, Mindshare and The Henley Centre (now The Futures Company), she joined OgilvyOne in New York in 2001 as a senior Relationship Marketing Consultant and was nominated Partner in 2003. She worked on brands such as Polo Ralph Lauren, Cisco, SAP, Unilever and Kimberly Clark and led successful new business pitches for the agency’s consulting group.
Mark Inskip said: “This is another fantastic appointment and a welcome addition to an already very strong consulting and planning team.
“Ann has an excellent record as an innovator and strategist on complex accounts and is an expert on addressing and solving challenges, especially in the digital sphere; and her record in helping to grow clients’ business, as well as our own, is second to none.”