OgilvyOne and CHI& Partners extend British Gas brief to deliver Business to Business growth

15 September 2011

British Gas has appointed OgilvyOne and CHI & Partners to handle its B2B integrated advertising and marketing account. 
 
The agencies have been tasked with helping to grow the supply side of the business and promote its service offering. Part of the task will be to focus on growing customer advocacy and driving customer engagement through the development of a fully-integrated campaign.
  
Annette King, Chief Executive Officer at OgilvyOne said: “The need for brand differentiation within the energy sector is at an all time high. This campaign will enable us to combine our CRM, B2B, digital, brand and advertising capabilities to fulfill the brief on behalf of a truly innovative client.’
 
OgilvyOne and CHI & Partners will continue as lead agencies on the British Gas consumer account.

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OgilvyOne creates new multi platform advertising campaign for Bupa

9 September 2011

OgilvyOne has created an integrated, through-the-line campaign for Bupa’s new health insurance product, Bupa By You. The campaign encompasses a direct response TV advert, direct marketing and digital advertising and went live on the 5th September.

The campaign focuses on real people in real situations revealing them to be doing something that isn’t initially expected. This helps demonstrate that Bupa doesn’t make assumptions about its customers, and promotes the adaptable nature of its new health insurance cover.

Annette King, Chief Executive, OgilvyOne commented: “This campaign demonstrates how Bupa is doing things differently – providing an adaptable product that meets individual customer needs. Our multi-platform approach allows us to communicate with customers on a very personal level.”

“Bupa By You is proof that health insurance doesn’t need to be one-size-fits-all” commented Sue Moore, marketing and customer development director at Bupa Health & Wellbeing. “We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”

Media buying was undertaken by Carat.

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OgilvyOne creates IBM idents for ITV’s coverage of the Rugby World Cup

5 September 2011

IBM, main sponsors of ITV’s coverage of the Rugby World Cup 2011 in New Zealand, will air new idents created by OgilvyOne, from Friday 9th September 2011 starting with the opening ceremony.

The campaign centres around people having unexpectedly smart conversations about rugby, and features a number of characters discussing games they have seen, their conversations peppered with data. The campaign’s primary objective is to associate IBM with data analytics and to highlight the company’s presence in this category.

Rosemary Brown, UK Advertising Manager, IBM commented: “The campaign aims to get senior business decision makers to associate IBM with analytics by leveraging the buzz that surrounds this momentous global sporting event.”

Annette King, Chief Executive, OgilvyOne London, commented: “People in everyday situations talk in an unusually insightful manner about rugby, their conversations informed by data. This theme lies at the very heart of this campaign, and captures the public mood at the same time.”

IBM’s sponsorship also includes a presence on air, online and on mobile platforms which will run until the 23rd October and is part of IBM’s Smarter Planet initiative. Further information on this campaign can be found at www.ibm.com/smarterdata.

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