British Gas has appointed OgilvyOne and CHI & Partners to handle its B2B integrated advertising and marketing account.
The agencies have been tasked with helping to grow the supply side of the business and promote its service offering. Part of the task will be to focus on growing customer advocacy and driving customer engagement through the development of a fully-integrated campaign.
Annette King, Chief Executive Officer at OgilvyOne said: “The need for brand differentiation within the energy sector is at an all time high. This campaign will enable us to combine our CRM, B2B, digital, brand and advertising capabilities to fulfill the brief on behalf of a truly innovative client.’
OgilvyOne and CHI & Partners will continue as lead agencies on the British Gas consumer account.
