28 October 2011
Ogilvyone has launched a new ground-breaking app ‘Good Times’ for alcohol education charity Drinkaware. The app, targeting young adults, is designed to be a social media “scrapbook” to record ‘good times’. Linked to Facebook, users can share photos and messages with friends or keep posts private within their group. The campaign is supported by outdoor advertising, social media, digital display and a mobile-site providing tips and advice for consumers.
The ‘Good Times’ app allows users to arrange a night out with friends and track their friend’s location on a map. Smarter drinking tips such as making every third drink a soft one and eating a meal before drinking, a drinks calculator to help track alcohol consumption, and taxi information support the campaign’s objective of avoiding a ‘good night turning bad’.
“By leveraging communications channels that this audience naturally engages with, this campaign talks to the user without coming across as being authoritative in a language they can understand.” commented Annette King, CEO, OgilvyOne London.
20 October 2011
OgilvyOne has appointed Kohlben Vodden to the newly created role of Head of Social Media and Content. Kohlben will work with teams to develop a strategic framework to deliver creative and measureable social media and content solutions for clients. He joins OgilvyOne from Wunderman.
Kohlben brings a wealth of experience to the agency having worked with clients across industry sectors including consumer technology, automotive, not for profit, FMCG, finance, B2B, and arts, and across geographies including Europe, APAC, North America, South America and the Middle East. His previous experience includes working for White Hat Media and the Washington Post Group.
In his spare time, Kohlben is the founder and editor of WhatWorksWhere.com, the Global Guide to New Media.
3 October 2011
Annette King, CEO of OgilvyOne, has been appointed non-exec Director of London First, an influential business membership organisation with a mission to champion London as the best city in the world in which to do business. London First represents the capital’s leading employers in key sectors and aims to influence national and local government policies and investment decisions to support London’s global competitiveness. Annette will represent the Capital’s creative industries sector on a board of distinguished business leaders.