Ogilvyone has launched a new ground-breaking app ‘Good Times’ for alcohol education charity Drinkaware. The app, targeting young adults, is designed to be a social media “scrapbook” to record ‘good times’. Linked to Facebook, users can share photos and messages with friends or keep posts private within their group. The campaign is supported by outdoor advertising, social media, digital display and a mobile-site providing tips and advice for consumers.
The ‘Good Times’ app allows users to arrange a night out with friends and track their friend’s location on a map. Smarter drinking tips such as making every third drink a soft one and eating a meal before drinking, a drinks calculator to help track alcohol consumption, and taxi information support the campaign’s objective of avoiding a ‘good night turning bad’.
“By leveraging communications channels that this audience naturally engages with, this campaign talks to the user without coming across as being authoritative in a language they can understand.” commented Annette King, CEO, OgilvyOne London.
