Campaign Magazine has named OgilvyOne UK Direct Agency of the Year 2011. This is the second year running the agency has won the award, and the third time in five years.
Campaign said that OgilvyOne had proven itself to be the most impressive agency in direct marketing and cited OgilvyOne’s creative product as going from strength to strength with impressive campaigns for clients including British Airways, British Gas, IBM, Freggo, Dove and Bupa.
The judges also praised the agency’s impressive record as the most awarded DM shop in 2011, winning at the Cannes International Festival of Creativity, taking two Campaign Big Awards and an impressive 11 Direct Marketing Association Awards, including five golds – three more than any other agency.
