OgilvyOne and #OgilvyChange have scooped the direct marketing business for News International. Other WPP-owned agencies Grey London and media agency M/Six were awarded the advertising and media business respectively. The combined business is estimated to be worth in the region of £28 million.
The winning agencies will form a bespoke unit for News International called ‘Team News’ that will handle activity for The Times, The Sunday Times and The Sun.
Says Annette King, CEO, OgilvyOne, EMEA, ‘This win is a testament to the talent, innovation and great ideas embraced by our business and we are absolutely thrilled to have won the account. The brands we will be working across for News International are truly inspiring and we are looking forward to producing great work for them in the future.’