27 June 2012
OgilvyOne has won the Cross Media category Award for its 2.0 Print campaign at the prestigious Print & Design Awards, 2012.
The annual awards are held to acknowledge the value and effectiveness of print, rewarding campaigns that have embraced quality and creativity in production. The Cross Media category is awarded to a campaign that demonstrates excellence in combining print, digital technology and variable data.
OgilvyOne’s cross media campaign for their Print 2.0 event, was devised and held by the OgilvyOne offline production department to showcase innovative print technology to all their colleagues and creatives across the agency group. OgilvyOne worked with specialist marketing companies IOS, Kyp and GI Solutions to develop a unique invitation for the event, designed to drum up excitement and awareness and provide an example of pioneering print.
The creative execution is a teaser for attendees to discover ‘Print as mind blowing as a tiger riding a shark’. The invitation features a webkey which drives users to a personalised site where they can view the agenda, details and sign up for workshops. This was followed by SMS text reminders and digitally printed personalised invites, posters with QR codes all backed up by smart reporting from IOS and KYP.
Donna Brown, Head of Production for OgilvyOne said of the campaign, ’This was a great success for us in that it achieved two important goals: to put print back on the map in our agency and to raise the profile of the offline production department. We are thrilled to have won this award.’
19 June 2012
OgilvyOne’s Gnome Experiment has won the UK’s only Direct Lion at Cannes – a silver – as well as a bronze Cyber Lion and a Cyber shortlist for its world famous Gnome Experiment.
The agency was tasked with increasing brand awareness of Kern & Sohn and increasing sales of their precision scales, especially in the education sector. So OgilvyOne set out to measure the differences in The Earth’s gravity by sending a gnome and a set of Kern precision scales to scientists around the world.
The gnome’s weight was recorded in each country and his progress charted on a website along with photographic evidence before travelling to his destination. So far he has visited amazing places including the South Pole and even CERN where they recently appear to have found the Higgs Boson.
James Nester and Graham Jenks, the creatives behind the campaign, said, “This is the first garden gnome to aid mankind’s understanding of science and it is only right and proper that such a momentous experiment should have won us two prestigious Cannes Lions awards. This is a victory for us and small bearded fellows everywhere.”
14 June 2012
OgilvyOne UK has announced the appointment of Jon Andrews as Creative Technology Director. Reporting to Executive Creative Directors Emma DeLaFosse and Charlie Wilson, Andrews will be tasked with building the Creative Technology Department at OgilvyOne UK, harnessing innovation and driving technology into the heart of the creative process.
Andrews spent the last decade working at some of the leading mobile and digital agencies, and joins OgilvyOne after recent stints at Mother and BBH. He is best know for his digital work on brands including Mercedes Benz, Pimms, Yeo Valley, ASOS, Mentos and Sony PlayStation.
Speaking about this recent hire, Emma de la Fosse commented: “We looked long and hard to find the right person for this role. Jon is an inventor. He’s not just a talker, he’s a practitioner. We’ve already done some exciting stuff here at OgilvyOne but we want to do more, and Jon is the right person to help take us up to the next level.”
Jon Andrews commented: “Many digital and above the line agencies are struggling to effectively integrate creative technology into their traditional agency models and make the most of opportunities presented by the changing landscape. OgilvyOne has achieved a great balance between traditional and digital and I’ve been impressed by the ambition and desire to push the boundaries of technology within it’s existing creative offering. I’m very excited to be here.”