OgilvyOne has won the Cross Media category Award for its 2.0 Print campaign at the prestigious Print & Design Awards, 2012.
The annual awards are held to acknowledge the value and effectiveness of print, rewarding campaigns that have embraced quality and creativity in production. The Cross Media category is awarded to a campaign that demonstrates excellence in combining print, digital technology and variable data.
OgilvyOne’s cross media campaign for their Print 2.0 event, was devised and held by the OgilvyOne offline production department to showcase innovative print technology to all their colleagues and creatives across the agency group. OgilvyOne worked with specialist marketing companies IOS, Kyp and GI Solutions to develop a unique invitation for the event, designed to drum up excitement and awareness and provide an example of pioneering print.
The creative execution is a teaser for attendees to discover ‘Print as mind blowing as a tiger riding a shark’. The invitation features a webkey which drives users to a personalised site where they can view the agenda, details and sign up for workshops. This was followed by SMS text reminders and digitally printed personalised invites, posters with QR codes all backed up by smart reporting from IOS and KYP.
Donna Brown, Head of Production for OgilvyOne said of the campaign, ’This was a great success for us in that it achieved two important goals: to put print back on the map in our agency and to raise the profile of the offline production department. We are thrilled to have won this award.’