OgilvyOne celebrated being named Campaign Magazine’s Direct Agency of the Year 2011 by hosting a party at the The Ivy Club.

To see more photos from the evening, go to: http://www.flickr.com/photos/ogilvygroupuk/sets/72157629231780665/

Campaign said that OgilvyOne had proven itself to be the most impressive agency in direct marketing and cited OgilvyOne’s creative product as going from strength to strength with impressive campaigns for clients including British Airways, British Gas, IBM, Freggo, Dove and Bupa.

The judges also praised the agency’s impressive record as the most awarded DM shop in 2011, winning at the Cannes International Festival of Creativity, taking two Campaign Big Awards and an impressive 11 Direct Marketing Association Awards, including five golds – three more than any other agency.

OgilvyOne and Neo@Ogilvy picked up 11 awards at the 2011 DMA Awards, winning twice as many gold’s as any other agency and more awards in total overall.

There were 4 gold’s and a silver for Freggo’s ‘Taste Experience’ campaign, a gold and a bronze for British Airway’s SME campaign, a silver for IBM Predictions and a silver and bronze for its Dove Body Language Facebook app in conjunction with Ogilvy & Mather Advertising.

Neo@Ogilvy won a silver for its campaign for the Disaster Emergency Committee.

The ‘Good Times’ app allows users to arrange a night out with friends and track their friend’s location on a map. Smarter drinking tips such as making every third drink a soft one and eating a meal before drinking, a drinks calculator to help track alcohol consumption, and taxi information support the campaign’s objective of avoiding a ‘good night turning bad’.

“By leveraging communications channels that this audience naturally engages with, this campaign talks to the user without coming across as being authoritative in a language they can understand.” commented Annette King, CEO, OgilvyOne London.

Kohlben brings a wealth of experience to the agency having worked with clients across industry sectors including consumer technology, automotive, not for profit, FMCG, finance, B2B, and arts, and across geographies including Europe, APAC, North America, South America and the Middle East. His previous experience includes working for White Hat Media and the Washington Post Group.

In his spare time, Kohlben is the founder and editor of WhatWorksWhere.com, the Global Guide to New Media.

Annette King, CEO of OgilvyOne, has been appointed non-exec Director of London First, an influential business membership organisation with a mission to champion London as the best city in the world in which to do business. London First represents the capital’s leading employers in key sectors and aims to influence national and local government policies and investment decisions to support London’s global competitiveness. Annette will represent the Capital’s creative industries sector on a board of distinguished business leaders.

British Gas has appointed OgilvyOne and CHI & Partners to handle its B2B integrated advertising and marketing account. 
 
The agencies have been tasked with helping to grow the supply side of the business and promote its service offering. Part of the task will be to focus on growing customer advocacy and driving customer engagement through the development of a fully-integrated campaign.
  
Annette King, Chief Executive Officer at OgilvyOne said: “The need for brand differentiation within the energy sector is at an all time high. This campaign will enable us to combine our CRM, B2B, digital, brand and advertising capabilities to fulfill the brief on behalf of a truly innovative client.’
 
OgilvyOne and CHI & Partners will continue as lead agencies on the British Gas consumer account.

OgilvyOne has created an integrated, through-the-line campaign for Bupa’s new health insurance product, Bupa By You. The campaign encompasses a direct response TV advert, direct marketing and digital advertising and went live on the 5th September.

The campaign focuses on real people in real situations revealing them to be doing something that isn’t initially expected. This helps demonstrate that Bupa doesn’t make assumptions about its customers, and promotes the adaptable nature of its new health insurance cover.

Annette King, Chief Executive, OgilvyOne commented: “This campaign demonstrates how Bupa is doing things differently – providing an adaptable product that meets individual customer needs. Our multi-platform approach allows us to communicate with customers on a very personal level.”

“Bupa By You is proof that health insurance doesn’t need to be one-size-fits-all” commented Sue Moore, marketing and customer development director at Bupa Health & Wellbeing. “We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”

Media buying was undertaken by Carat.

The campaign centres around people having unexpectedly smart conversations about rugby, and features a number of characters discussing games they have seen, their conversations peppered with data. The campaign’s primary objective is to associate IBM with data analytics and to highlight the company’s presence in this category.

Rosemary Brown, UK Advertising Manager, IBM commented: “The campaign aims to get senior business decision makers to associate IBM with analytics by leveraging the buzz that surrounds this momentous global sporting event.”

Annette King, Chief Executive, OgilvyOne London, commented: “People in everyday situations talk in an unusually insightful manner about rugby, their conversations informed by data. This theme lies at the very heart of this campaign, and captures the public mood at the same time.”

IBM’s sponsorship also includes a presence on air, online and on mobile platforms which will run until the 23^rd October and is part of IBM’s Smarter Planet initiative. Further information on this campaign can be found at www.ibm.com/smarterdata.

Laila Milborrow and Paul Pearson were with Archibald Ingall Stretton for just under three years.  They earned their stripes working on clients such as O2, Origin Wines, Skoda, lowcostholidays.com as well as producing multi-award winning work for CoppaFeel! a young breast cancer awareness charity.

In their short careers, Laila and Paul have won a 2011 Cannes Bronze Lion amongst thirteen other awards, including The Havas Internal Agency Grand Prix and a Bronze at last year’s DMAs.

They also reached 6^th place in Campaign’s top ten pieces of Direct 2010 with their work for O2 Business.

Graham Jenks and James Nester join as OgilvyOne’s senior team.

Having worked across just about every channel, from social media to interactive TV, Jenks and Nester have been recognised at all the major award shows including D&AD, Eurobest, Epica, DMA, Campaign Big and Cannes Lions.

They bring their own client, Kern Precision Scales, which won over twenty awards and nominations last year alone.

Says Emma de la Fosse, Executive Creative Director, OgilvyOne ‘We are proud to be welcoming two really talented creative teams to the agency.  Both teams have already won a bunch of awards for their creative work and we hope that they will continue to produce fabulous work for our clients.’