14 July 2008
By Patrick Walsh
Following its successful mini-tour of the UK (see post dated 9th April), the Cisco Communication Clinic (co-created with OgilvyOne and Neo) is returning to Victoria station this week - this time for a fortnight!
This time the team is going all-out to attract small and medium-sized businesses to the Clinic with a complete media blitz. There are 48-sheet posters at the entrance to the station, floor stickers, a complete takeover of the passageway leading to the concourse (a first for Victoria!) and a Transvision screen which allows visitors to download video content to their mobiles.
Click on the thumbnails to see more, or go to: www.ciscoclinic.com
11 July 2008
By Drew Bish and Martyn Gooding
Each year, OgilvyOne London creates a campaign to showcase IBM’s relationship with Wimbledon (the company has provided the tournament’s measurement systems for a number of years).
The Wimbledon campaign is a highlight of the creative year and our ads and websites have become famous for their technical innovation (bluetooth-enabled lawns, sensitive walls, anyone?).
This year, the task was a little different - we got a global brief to bring to life IBM’s long-standing partnerships with all four tennis Grand Slams: Roland Garros, Wimbledon, the US Open and the Australian Open; and which would also communicate the “Stop Talking. Start Doing” theme adopted for the 2008 campaign.
To do this, we created a website which captures IBM’s “innovation agenda” at each tournament; and we also came up with digital and press creative to drive people to the site. The work had to resonate with IBM’s upmarket business sector audience, had to be adaptable and had to have longevity - quite a challenge.
With a target audience that’s time-poor, and a subject matter that could lean towards being dry, the other challenge of the site was to quickly communicate the “Stop Talking…” message but in an interesting, interactive way.
Our key themes conceptually and visually were that IBM is the link between the four tournaments which otherwise operate in isolation, so the visual is derived from the idea of IBM literally bringing the tournaments together. Visit the site for yourself here: www.ibm.com/grandslam.
Click on the thumbnails above and below to see screengrabs and the press ad.
8 July 2008
By Kevin Whitlock
Partners in life as well as in work, Charlie Wilson and Emma De La Foss have produced some of OgilvyOne’s best work in recent years - including campaigns for British Gas, IBM, First Great Western, the Art Fund and, of course, Cancer Research UK.
This week their achievements were officially recognised when they were voted into the Hospital Club 100 - a list of the top people in the media and creative industries, from the people behind the renowned London drinkery. Charlie and Emma came in at number 70, one place above Richard Four Weddings Curtis and ahead of such ad luminaries as Wayne Arnold and Farah Ramzan Golant.
The inaugural The Hospital Club 100 was launched at the beginning of June in association with The Independent’s Media Weekly section. It’s a list of the stars working in London’s creative industries; film, television, music, new media, journalism, publishing, performing arts, marketing, fashion, art, and advertising. Nominations were compiled through a democratic process - anyone working in the creative industries has been able to go to The Hospital Club’s website and vote (tens of thousands did, apparently).
The list was topped by “graffiti artist” Banksy, with muscian and producer Mark Ronson coming in second.
To find out more, go to: www.thehospitalclub.com
1 July 2008
By Kevin Whitlock
Meet the latest member of the OgilvyOne London family - Chris Lonie. Chris has joined as creative partner for British Gas, responsible for all on and offline work for the brand in the UK.
Chris has been in the advertising business since the age of seven, when he starred in a 1973 TV ad for Penguin biscuits (he was paid the princely sum of £5 for this endeavour). He began his adult career in above-the-line advertising at Edinburgh agency Faulds, which was followed by two stints at Craik Jones and spells at Rapier and DLKW.
In the course of his career he has worked on a number of high-profile brands, including Land Rover, HSBC, Morrisons, COI, BT, British Midland Airlines (now BMI) and the Independent newspaper. Among his achievements have been a DMA Grand Prix for his work on Young Person’s Railcard, and getting in the D&AD Book for one of his Indie campaigns.
Chris says of his appointment: “After an enjoyable and productive spell freelancing, I thought it was time to move up to the next level. I wanted more than just a job, I wanted a really challenge, which is what my new appointment offers me. I’ve heard many good things about OgilvyOne and know a lot of the people here; this,along with the opportunity to work on a huge and prestigious brand like British Gas meant that I had to join Colin [Nimick] and his team.”
Outside of work, Chris is a keen military historian and an enthusiastic collector of contemporary art. He’s also a big fan of stand-up comedy – he sat on the jury of the Perrier Awards at the Edinburgh Festival a couple of years ago.
