By Kevin Whitlock
Meet the latest member of the OgilvyOne London family - Chris Lonie. Chris has joined as creative partner for British Gas, responsible for all on and offline work for the brand in the UK.
Chris has been in the advertising business since the age of seven, when he starred in a 1973 TV ad for Penguin biscuits (he was paid the princely sum of £5 for this endeavour). He began his adult career in above-the-line advertising at Edinburgh agency Faulds, which was followed by two stints at Craik Jones and spells at Rapier and DLKW.
In the course of his career he has worked on a number of high-profile brands, including Land Rover, HSBC, Morrisons, COI, BT, British Midland Airlines (now BMI) and the Independent newspaper. Among his achievements have been a DMA Grand Prix for his work on Young Person’s Railcard, and getting in the D&AD Book for one of his Indie campaigns.
Chris says of his appointment: “After an enjoyable and productive spell freelancing, I thought it was time to move up to the next level. I wanted more than just a job, I wanted a really challenge, which is what my new appointment offers me. I’ve heard many good things about OgilvyOne and know a lot of the people here; this,along with the opportunity to work on a huge and prestigious brand like British Gas meant that I had to join Colin [Nimick] and his team.”
Outside of work, Chris is a keen military historian and an enthusiastic collector of contemporary art. He’s also a big fan of stand-up comedy – he sat on the jury of the Perrier Awards at the Edinburgh Festival a couple of years ago.
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