This week OgilvyOne and TM Forum - the world’s leading digital services trade consortium, with 700 member companies in 75 countries - announced an initiative designed to unlock new revenue opportunities for communications service providers and advertisers.
OgilvyOne will support the first TM Forum Digital Commerce and Advertising Summit, to be held in Orlando, Florida from November 16th to 20th. OgilvyOne will provide guidance on subjects such as targeted content, as well as chairing advertising sessions, at the ground-breaking summit.
According to Scott Seaborn, Head of Mobile Technologies at Ogilvy Group UK: “Mobile is the glue that connects brands, consumers and retailers. It also connects the physical and digital worlds - it connects the internet to the real world. In the past mobile marketing has been technology led, I believe it really needs to be creative led. Creative’s understand the consumer, if you understand them then any new technology channel is a plus. With a robust strategy that goes beyond the first engagement we can see fantastic results from mobile marketing.”
For more information about TM Forum’s Management World Orlando and the Digital Commerce and Advertising Summit, please visit: www.tmforum.org/orlando. For more on the TM Forum generally, go to: www.tmforum.org
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