OgilvyOne London’s latest TV commercial for American Express’ Platinum Cashback credit card is entitrled “Modelling Clay”. Using plasticine-style animation, it promotoes the benefits of the card - namely a whopping 5% cashback in the first three months.
Libby Young was the art director, James Sexton wrote it, and Arthur Parshotam was the creative director.
Click on the YouTube link below to view…
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