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Ogilvy Primary Contact has created a new campaign for Syngenta, one of the world’s leading crop protection companies.

In an age of increasing food consumption, the repercussions of crop failure are almost unthinkable. And with the world’s population estimated to top 9 billion by 2050, the debate about how we maximise growth efficiency is more pressing than ever. OPC has created a pertinent set of ads positioning Syngenta at the forefront of this debate.

Syngenta recognises the need to create the solutions to realise farming’s full potential and promote and lead the discussion on producing greater yields in sustainable ways.

OPC’s work does exactly this, canvassing interest for the two main themes of Syngenta’s campaign: maximising crop yields and water conservation. Written by Graham Bunting and art directed by Robin Atkins, the campaign launches in multiple formats including international press, selected news websites and prominent poster sites at airports.

A specialist website provides an online hub of information and discussion about the need to realise farming’s full potential.

To visit Syngenta’s website, and find out more about their work, click here.

As a leader in network IT solutions for businesses, BT Global Services wanted to increase their thought-leadership credentials within the boardroom. ‘Bigger Thinking’ was born.Bigger Thinking recognises that in the fast paced world of business, the need to step back and see the bigger picture is greater than ever. A 360° suite of global communications allows BT to inform, generate and share ideas on big issues in business today. This higher-level dialogue can be seen at www.biggerthinking.com.

First it was blue police boxes, then silver DeLorean cars, now it’s yellow and red DHL vans that are going back in time. Instead of getting a standard next-day delivery to Europe by 6pm, they’ll now have it there by noon. And not only that, but they can now get it to more places in Europe. Countries like Lithuania, Slovakia and Freedonia. To make people aware of this new offering, Ogilvy Primary Contact have created a microsite – dhlsavetime.co.uk – with posters and online work to help people find it, and DM to reach existing customers.