FM Global is a commercial property insurer with a unique engineering-based approach. A familiar business brand in North America, the company is now raising its profile amongst risk management professionals and the C-suite in the UK. With risk management growing as a boardroom issue, Ogilvy Primary Contact is differentiating FM Global through empathy with strategic business issues concerning risk. The launch campaign highlights supply-chain risk and FM Global’s capabilities in this area. Specialist press, business and specialist online, along with search and PR, link through to a campaign site that offers trusted thought-leadership content to drive engagement, subscription and sharing.
Ogilvy Primary Contact has created a new campaign for Syngenta, one of the world’s leading crop protection companies.
In an age of increasing food consumption, the repercussions of crop failure are almost unthinkable. And with the world’s population estimated to top 9 billion by 2050, the debate about how we maximise growth efficiency is more pressing than ever. OPC has created a pertinent set of ads positioning Syngenta at the forefront of this debate.
Syngenta recognises the need to create the solutions to realise farming’s full potential and promote and lead the discussion on producing greater yields in sustainable ways.
OPC’s work does exactly this, canvassing interest for the two main themes of Syngenta’s campaign: maximising crop yields and water conservation. Written by Graham Bunting and art directed by Robin Atkins, the campaign launches in multiple formats including international press, selected news websites and prominent poster sites at airports.
A specialist website provides an online hub of information and discussion about the need to realise farming’s full potential.
To visit Syngenta’s website, and find out more about their work, click here.
As a leader in network IT solutions for businesses, BT Global Services wanted to increase their thought-leadership credentials within the boardroom. ‘Bigger Thinking’ was born.Bigger Thinking recognises that in the fast paced world of business, the need to step back and see the bigger picture is greater than ever. A 360° suite of global communications allows BT to inform, generate and share ideas on big issues in business today. This higher-level dialogue can be seen at www.biggerthinking.com.
About Us
Business to business advertising needs special skills; it must speak to a knowledgeable target audience, dramatise often highly complex products and services, and work across a variety of media. At Ogilvy Primary Contact - a specialist business-to-business agency - we meet the challenges of B2B with impact, relevance and creative flair.
