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As a leader in network IT solutions for businesses, BT Global Services wanted to increase their thought-leadership credentials within the boardroom. ‘Bigger Thinking’ was born.Bigger Thinking recognises that in the fast paced world of business, the need to step back and see the bigger picture is greater than ever. A 360° suite of global communications allows BT to inform, generate and share ideas on big issues in business today. This higher-level dialogue can be seen at www.biggerthinking.com.

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First it was blue police boxes, then silver DeLorean cars, now it’s yellow and red DHL vans that are going back in time. Instead of getting a standard next-day delivery to Europe by 6pm, they’ll now have it there by noon. And not only that, but they can now get it to more places in Europe. Countries like Lithuania, Slovakia and Freedonia. To make people aware of this new offering, Ogilvy Primary Contact have created a microsite – dhlsavetime.co.uk – with posters and online work to help people find it, and DM to reach existing customers.

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