Ogilvy Primary Contact has created a new campaign for Syngenta, one of the world’s leading crop protection companies.
In an age of increasing food consumption, the repercussions of crop failure are almost unthinkable. And with the world’s population estimated to top 9 billion by 2050, the debate about how we maximise growth efficiency is more pressing than ever. OPC has created a pertinent set of ads positioning Syngenta at the forefront of this debate.
Syngenta recognises the need to create the solutions to realise farming’s full potential and promote and lead the discussion on producing greater yields in sustainable ways.
OPC’s work does exactly this, canvassing interest for the two main themes of Syngenta’s campaign: maximising crop yields and water conservation. Written by Graham Bunting and art directed by Robin Atkins, the campaign launches in multiple formats including international press, selected news websites and prominent poster sites at airports.
A specialist website provides an online hub of information and discussion about the need to realise farming’s full potential.
To visit Syngenta’s website, and find out more about their work, click here.