FM Global is a commercial property insurer with a unique engineering-based approach. A familiar business brand in North America, the company is now raising its profile amongst risk management professionals and the C-suite in the UK. With risk management growing as a boardroom issue, Ogilvy Primary Contact is differentiating FM Global through empathy with strategic business issues concerning risk. The launch campaign highlights supply-chain risk and FM Global’s capabilities in this area. Specialist press, business and specialist online, along with search and PR, link through to a campaign site that offers trusted thought-leadership content to drive engagement, subscription and sharing.
