This July as part of the Ogilvy Group UK’s pop up branch opening on London’s Roman Road, local community organisations will be able to benefit from Ogilvy PR’s expert advice absolutely free.

Over three days the Ogilvy Idea Shop, will serve as a free advertising and marketing clinic for local businesses, community projects, charities, arts groups and other organisations and individuals in East London and Ogilvy PR is encouraging everyone to sign up for this service.
“Ogilvy Ideas Shop is a fantastic opportunity to pass on our knowledge and big brand experience to charities and local organisations that need marketing support but cannot afford to employ a full time communications professional. I volunteered at the first Ogilvy pop-up shop in Brixton and what was so exhilarating was meeting people and businesses with a whole range of marketing, advertising or communication issues and then seeing them walk away with tailor-made ideas and tactics that they could implement as soon as they left,” said Clair Whitefield, account manager at Ogilvy PR.
Idea Shop will be staffed by volunteers from across Ogilvy including top-notch advertising, public relations and marketing creatives, strategists and planners who ordinarily work for the agency’s big brands and will be on hand to offer advice on a variety of subjects including advertising, public relations, digital, email, social media, strategy, direct marketing, branding, design, search, SEO and copywriting.

This is the second time Ogilvy has run Idea Shop, having taken over a unit in Brixton Market in February. During the three day event Ogilvy volunteers met with 63 organisations such as Oh Sew Brixton, Artisan Carpentry, cancer care charity Macmillan and after school club Kids’ City, and gave more than 100 hours’ worth of free advice.
Anyone interested in attending the Idea Shop is invited to book in for a 90 minute session by going to www.ideashop.ogilvy.co.uk by 11th June
The Ogilvy Idea Shop will pop up at 430 Roman Road, London, E3 5LU from Thursday July 8 to Saturday July 10.
A dedicated website and blog is now up and running, http://ideashop.ogilvy.co.uk/.
You can also follow Idea Shop on Twitter @Idea_Shop.