Having been a huge advocate of Ogilvy’s pop up agency Idea Shop since it started life in Brixton Market in 2010, Ogilvy PR London was really excited to once more get stuck in at their latest venture at Marketing Week Live last week. Volunteers from across Ogilvy & Mather UK gave up their own time to give free ideas to small businesses, charities, entrepreneurs and community projects. It’s our way of giving back whilst doing what we do best.
Claudia Urquiola, Account Manager on the PR Corporate team gives her account of two very special visitor experiences.
‘At my table, we had the pleasure of first working with Joe’s Tea Company. The East Londoner wanted to conquer the tea market and offer a gourmet British tea straight from the East London docks. He came to us with a launch strategy underway, funky packaging and a contagious enthusiasm (despite me being a non-tea drinker!). Following a brainstorm of ideas, our advice centred on helping Joe prioritise relevant social media platforms and key publications he may want to reach out to, in addition to providing advice on storytelling to engage consumers from the start. And all over a nice brew (apart from myself who stuck to coffee).
Our second visitor of the day was a little different to the first to say the least; the National Space Centre (Leicester). Looking to raise awareness of their centre and drive up the numbers of visitors, their Head of Marketing Malika, on a limited budget, had already managed to try most of the things we proposed. In the end it was not ideas that were needed, but rather she wanted Ogilvy to help her focus her efforts. As with a number of our clients, we advised on establishing her strategy and theme for 2012-2013, rather than spreading her energies across all opportunities that presented themselves. Another happy customer.’
The Idea Shop was definitely a great experience for both the participants and the Ogilvy employees alike. It got our creative juices flowing and allowed us to work with some fantastic people across Ogilvy solving a business problem from a variety of angles.
To find out more, or to invite Idea Shop to your area email: email@example.com