6 August 2008
by Rachael King
HCC (Meat Promotion Wales) has selected Ogilvy PR as its new consumer PR agency for Welsh Lamb. We won the business after a 5 way pitch and will now be implementing a year long consumer campaign highlighting the provenance of Welsh Lamb.
Bill Joyce, HCC’s Marketing Manager said: “We are delighted to be working with Ogilvy PR. Their understanding of and passion for the food arena, along with their innovative yet results oriented ideas made them the natural choice for Welsh Lamb.”
Our campaign will focus on communicating the quality and uniqueness of Welsh Lamb to all those Hugh Fearnley Wiitingstall loving, Borough Market shopping, Observer Food Monthly reading foodie types. It will combine traditional media relations activity with digital and experiential work.
As our MD for EMEA Ash Coleman-Smith said “We are thrilled to be working with a product that is renowned for its quality “, and there is no one more thrilled than the team who will be working on the brand. They’re such foodies that they’ve held office baking competitions, plus they’re very much looking forward to getting out in the gorgeous Welsh countryside, a farm visit is already being planned!
6 August 2008
by John Heredea
London. It’s an inspirational city. Chalked full of museums and theatres, all within a stone’s throw of each other. However, Canary Wharf can often seem far removed from the inspirational surroundings tourists to the city are greeted with.
Given the global remits and international scope of the FM Global account, it thus made sense to hold our European PR Summit in a city where one can’t help but be inspired by their surroundings. Hence, the UK OPR FM Global team crossed the channel and journeyed to Paris in early July to meet with both our French and German OPR colleagues and FM Global’s European communications team for brainstorming sessions and to share ideas with our continental colleagues across the water.
Given the international make-up of the group (the UK team alone comprised of two Americans, a Canadian and a German, and one lonely Brit) we relished in the opportunity to liaise with our international colleagues on a day out of Canary Wharf. After a productive and collaborative half-day meeting, the teams decided to soak in some French culture, with a stroll along the Champs Elysees, brief tours of the Eiffel Tower and Arc De Triomphe and a brilliant dinner at a local brasserie prior to heading back to London.
All in all, a successful day out. We must have become inspired by our Parisien surroundings, as we’re currently implementing many of the strategies and initiatives outlined during the brainstorm.