Ogilvy Public Relations has won a brace of new corporate technology accounts, following global competitive pitches. The new clients, MTS and Infortrend are both retained accounts. As Russia’s largest mobile phone operator MTS services over 91 million subscribers and Infortrend, the Taiwanese network storage solutions provider, is recognised as one of the industry’s pioneers in providing reliable, fault-tolerant technology with a PR programme covering seven countries in three regions.
In selecting Ogilvy PR, Infortrend’s EMEA marketing director Jon Ashley paid tribute to the agency’s broad range of expertise: “Ogilvy PR’s creative approach… is like a breath of fresh air and the team just convinced us with their originality, enthusiasm and broadcast and digital abilities,” he said.
These two wins follow on from a successful 2008 for new business for Ogilvy PR, a fact recognised by OPR London’s technology lead Clare Gibbins; “we’re certainly on a roll with new technology clients. These… hits are an enormous success for our tech PR practice and build on our IT and telecoms sector expertise.”
